Misty Faucheux

Misty Faucheux is an experienced SEO, content marketing, SEM, display advertising and content writing professional. She has more than 20 years of experience in digital marketing. Misty has built paid search, social media, display and SEO campaigns from the ground up and is adept at both front- (on-site optimization, keyword research and keyword mapping) and back-end SEO work, including technical SEO audits. She also has experience with a variety of analytics platforms, including Google Analytics, SEMRush, Moz, Screaming Frog and SpyFu. She has done work for local and national companies, including CenturyLink/Savvis, Thermo Fisher Scientific, Western Union, Bio-Techne and Earth Fare.

Google Analytics Insights and How to Use Them

Get a breakdown on automated + custom insights, trend change detection, and how to leverage them all for smarter marketing campaigns.

Performance Max Campaigns: Are They Right for Your Business?

Performance Max campaigns let you use all your Google Ads resources on a single campaign. Here’s how that works.

A Cookie-Less Future: What Does It Mean for You?

Cookies are on the way out. So how is that going to affect your marketing activities? Here’s everything you need to know.

How to Use Google Analytics 4 Exploration Reports: A Guide

Exploration reports can help you draw deeper insights from your marketing data via Google Analytics 4. Here’s how to set up your own report.

How to Run a Google Ads Remarketing Campaign

Here’s everything you need to know about setting up your own Google Ads remarketing campaign in 2024. Retargeting is easy when you know how.

An illustration representing a beginner's guide to Google Ads.

A Beginner’s Guide to Google Ads

Google Ads is a powerful tool for running marketing campaigns. Here’s your guide to getting started with this platform.

An illustration representing conversions in Google Ads.

How To Set up Conversion Tracking in Google Ads

With Google Ads, you can track conversions to gauge the success of your marketing campaigns. Here’s how it’s done.

Illustrations representing Google Ads reports.

Google Ads Reporting: The Trick for Better Marketing ROI

Google Ads is an incredibly powerful marketing channel, but you need accurate reporting to get the best return on your investment. Here’s how.

A Simplified Guide to Segments in Google Analytics 4

Here’s a simple, scannable guide to setting up your segments in GA4 with tips and insights from Google’s own experts.

How to Quickly Migrate to Google Analytics 4 From UA

If you haven’t migrated to GA4 yet, you’re missing out on valuable reporting data. Don’t worry, we’re here to help with everything you need to know about switching to GA4.

How to Create an Effective Marketing Dashboard in GA4

Master the G4 migration with our step-by-step guide to creating effective marketing dashboards in Google Analytics 4. Learn the differences from UA, why G4 dashboards are crucial, and which ones to create for targeted insights.