Supermetrics vs. Unito

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Published in Teamwork on 03/01/2024, last updated 14/02/2024.

Despite just how many options there are for software out there, spreadsheets still make up the core of many workflows. Few marketing or sales teams can say their reporting doesn’t involve at least one spreadsheet. A host of tools have popped up to help these teams get data from dedicated tools in and out of their spreadsheets for reporting, analytics, and even project management workflows. Supermetrics is one of the most popular options in this realm, with integrations for Google Sheets, Microsoft Excel, and a ton of data sources marketers and other teams rely on every day.

But is it the best option for your workflows? Or should you go with Unito?

Supermetrics vs. Unito pricing in a nutshell

	Supermetrics	Unito
Sync direction	Import data into a spreadsheet	Import and export with two-way sync
Integrations	30	50
Update time	Daily	Real-Time
Users	1	Unlimited
Accounts	10 accounts per data source	Unlimited
Price	$239 a month	$99 per month

Unito has imports, exports, and two-way sync

Supermetrics is a fantastic tool for pushing information from your favorite data sources to the spreadsheets where you do your analysis and reporting. But it only allows you to import that data. While this helps save time on manual exports, there’s a solution that allows you to do a lot more.

It’s called Unito.

Unito is a two-way sync solution that does it all; it imports data into your spreadsheets, exports it to other tools and it keeps everything in sync everywhere. What does that look like in practice?

• Aggregate marketing and sales data from multiple platforms to a central spreadsheet, then sync some of that data to another tool, like a CRM or database.
• Use a single spreadsheet as a dispatcher for all your marketing tasks, ensuring they’re up to date everywhere.
• Pull project status information from multiple project management tools and feed them to your reporting spreadsheet, correcting any errors without leaving your spreadsheet.
• And a lot more!

Unito’s two-way sync technology can be set up by any business user in just a few minutes, making it one of the best ways to unify data across your tools.

Unito keeps data in sync in real time

Supermetrics is easy to use, allowing just about anyone to import data from multiple data sources into their spreadsheets. But there’s an important drawback with their approach: the scheduling. With the Core plan, Supermetrics exports data once a day, which means any spreadsheet you’re looking at could have data that’s up to a day old. While you can get hourly updates with Supermetrics’s Enterprise plans, you’ll need a custom quote — and it’ll be expensive. That may not be a problem for some teams, but it’s a massive issue for any time-sensitive campaigns or organizations with smaller budgets.

Compare that with Unito’s live sync, which keeps everything up to date in real time. With a Unito integration, your data is fresh — no matter where you’re looking at it. No scheduling exports and no need to double-check your numbers.

More users = better collaboration

Supermetrics’s most popular plan only allows one user to set up and manage their integrations. That can quickly create a bottleneck as a single person carries the load for your team’s integration needs. Whether you need one built, updated, or troubleshooted, you have to go to this one user.

That’s not a problem with Unito. Your Unito plan allows for any number of users to build flows to integrate your tools and manage your integration needs. Instead of creating a bottleneck, you can democratize integration and improve collaboration throughout the organization.