Genevieve Michaels

Genevieve Michaels is a freelance writer based in Vancouver. She started her career in the contemporary art world, and now specializes in long-form content writing, with a focus on B2B tech and software. She's written for brands including Atlassian, Hootsuite, Trello, Shopify, Thinkific, and Hubspot.
Logos for Trello, representing Trello alternatives

The Top 6 Trello Alternatives

Just because Trello is so popular doesn’t mean it’s the tool you need. Here’s our breakdown of the best Trello alternatives, from spreadsheet tools to platforms dedicated to software development.

Two people handing off a folder across application windows, representing remote onboarding.

Remote Onboarding: How to Welcome New Remote Workers

With more companies shifting to remote work, it’s important that your remote onboarding process be on point.

Electric plugs surrounding a Salesforce logo, representing Salesforce integrations.

The 8 Best Salesforce Integrations

Salesforce integrations can transform the way your sales team works and make the difference between closing a deal and losing it. Here are the eight best Salesforce integrations.

The HubSpot logo repeated multiple times, representing the HubSpot alternatives blog post

The Top 7 HubSpot Alternatives for Businesses of All Sizes

Every organization needs to manage customers and contact information. Not all of them are fans of HubSpot. Here’s our breakdown of the top seven HubSpot alternatives, including Drip, ActiveCampaign, and more.

A report card with three different grades, representing the variance report blog post.

A Guide to Variance Reports for Project Management

Things don’t always go according to plan. With a variance report, you can tell stakeholders, leaders, and other teams exactly what happened and why.

A jenga tower with a block falling off, representing risk reports.

Risk Reporting: A Definition, Tips, and Free Templates

Whether you’re running a lemonade stand or a multinational software company, you’re going to run into risk. With a risk report, you can communicate those risks to the people that matter. Here’s how it’s done.

A mountain topped with a flag, representing the employee retention blog post.

6 Ways Companies Can Improve Employee Retention

Employee retention encompasses the practices you put into place to keep the people you worked so hard to hire. Here are the top six strategies for employee retention.

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Contact Management 101: Everything You Need to Know

With contact management processes in place, you can track customers, prospects, and external contributors. All to bring in more business.

A life preserver, representing risk management.

Risk Management: A Definition, a Framework, and More

Every organization faces potential risks. To their bottom line, their employees, their very future. With proper risk management, you can mitigate some of these and ensure your business keeps on thriving.

A hammer, a saw, and a wrench, representing Unito's post on the best sales software.

The 15 Best Sales Software Tools

A strong sales team can keep your business going. With the right tools, that team can do more, find more prospects, and bring in more deals.

An illustration of an abacus, representing the business report blog post.

What Is a Business Report?

A business report communicates some important information affecting operations to some other party. Learn about these reports, how to write them, and more.