The 15 Best Sales Software Tools
Sales has always been about people skills. But in the information age, there’s more to sales than face-to-face conversations. Today, even the most talented salespeople use sales software to optimize how they do business and hit their goals. From tracking every detail of their customer relationships to wowing prospects with incredible demos, there’s a software tool out there for every step of the sales process.
We’ve rounded up the best software tools for every stage of the sales cycle, from lead generation to collecting that bonus. Here are the fifteen best sales software tools — across five categories — to take your performance to the next level.
Best CRM software for sales teams
Sales is all about relationships. But trying to keep a handle on dozens — or hundreds — of those relationships at once can get messy! That’s where customer relationship management (CRM) software comes in.
This sales software can keep track of your leads and give you a bird’s-eye view of your sales pipeline, so you can see who’s had a demo, who needs a call, and who’s due for a follow-up at a moment’s notice.
Hubspot
Hubspot is one of the most popular CRMs out there, and for good reason. It’s easy to set up and straightforward to use, with free and paid options to suit any budget.
It’s great for small businesses, and thanks to some innovative available add-ons, can be scaled up to work for mid-sized and larger companies, too.
And if you need an integration for it, you know where to look.
Pricing: Free option available. Paid plans start at $40 monthly per user.
Salesforce
Salesforce is a leader in the CRM world. It comes with a super-robust suite of features like workflow automation and customizable reporting, and integrates with tons of other business apps.
However, it’s not exactly cheap. There’s no free plan, and plans can get expensive if you want to take advantage of all Salesforce’s features and customizations.
You can also keep Salesforce in sync with the rest of your tool stack with Unito’s integrations.
Pricing: Plans range from $25 – $300 monthly per user.
Zoho CRM
Zoho offers a powerful product at an accessible price. Its features include standards like lead and contact management, and some interesting extras, like the ability to gamify sales goals and reward teams for meeting them.
While the CRM system is their star product, Zoho also offers a full suite of apps and tools to make running a business easier, and they integrate with Zoho CRM seamlessly.
Pricing: $24 monthly per user. For $6 more, Zoho One also gives you access to Zoho’s full library of apps.
Best lead generation and prospecting sales software
Generating leads can be the most difficult part of the sales process. When you’re looking to build new client relationships from scratch, you need all the help you can get.
Thanks to these platforms, lead generation has come a long way from cold phone calls. Here are three of your best options.
Leadfeeder
Leadfeeder analyzes your website traffic to help you figure out who might be interested in your product.
Intended for B2B companies, Leadfeeder picks out companies who have visited your website, how they got there, and how they interacted with your content.
Pricing: $79 monthly, for as many users as you like
LinkedIn Sales Navigator
LinkedIn is already a powerful tool to connect with potential customers — but Sales Navigator takes it to the next level.
LinkedIn Sales Navigator gives you access to a dedicated, advanced search tool that goes beyond using the social network on its own. You can search for employees by company, or narrow it down by industry, location, or other filters.
Pricing: $79.99 per user monthly, or $108.33 monthly for a team membership
Leadpages
Leadpages lets you easily build landing pages — and other parts of your website and sales funnel — and optimize them for sales and conversions.
It’s perfect for sales teams who want websites that deliver, but lack the technical coding skills to create them from scratch.
Pricing: Leadpages offers paid plans at three tiers — $25, $48, and $199 per month.
Best sales software for demos
Demos are your chance to really make your product shine. It’s only by seeing it in action that potential customers can understand its value and picture how it fits into their life.
These software tools will help you create demos that are as clear, dazzling, and relevant as possible.
Tanida Demobuilder
If you’re selling software, DemoBuilder is a great way to show off everything it can do.
DemoBuilder offers screen recording, as well as web conferencing so you can chat directly with prospects. You’ll also be able to generate tutorials and presentations, and add fun 3D effects to your work to add visual interest and drive home your message.
Pricing: No monthly plans for DemoBuilder! Pay $199 for their perpetual license and you get to use it forever.
Lucidchart
Create beautiful diagrams, visuals, and infographics to accompany your demo presentation. Lucidchart has a huge library of diagram templates that you can customize and collaborate on in real-time, and the smoother, user-friendly interface is a nice perk.
Pricing: $9.95 monthly.
DemoDesk
DemoDesk transforms your sales demos into a live, interactive experience. DemoDesk functions as a virtual meeting room, where reps and prospects can use screen-sharing technology to make sure they’re getting a deep understanding of your product.
Pricing: $25 – $45 monthly per user, or inquire about enterprise and business plans.
While tools like DemoDesk provide excellent platforms for live, interactive sales demos, exploring these Saleo competitors can offer tailored options that might better fit your unique needs. Each of these alternatives brings something special to the table, making them worth considering for anyone looking to elevate their product demonstrations.
Best sales software for compensation
Commissions and bonuses are a powerful way to drive sales performance. But figuring out what everyone earned — then actually getting them paid — can be a major hassle.
But a new crop of sales compensation software tools is using automation to get this tricky task done more efficiently. Here are three great options.
CaptivateIQ
CaptivateIQ takes the headache out of running commission and bonus programs. The system automatically calculates and processes team commissions, both making sure deserving teams get paid on time, and saving hours of administrative busywork for managers.
Pricing: CaptivateIQ hasn’t published their pricing structure on their website. You’ll have to request a demo to get more information.
Performio
Like CaptivateIQ, Performio is a sales software platform that automatically calculates commissions. Performio is known for being user-friendly, but also able to handle even the most complicated compensation plans. It can analyze reps’ performance to generate insights, too.
Pricing: Reach out to Performio to request a demo and get pricing information.
Spiff
Companies love Spiff for its real-time insights and beautiful, intuitive interface. Within the platform, users can see what’s happening, sales-wise, across all their organization’s teams and departments. Spiff connects directly to your CRM and payment processors to make the calculation and payment process fast and effortless.
Pricing: Reach out to Spiff for a custom quote.
Get ready to sell
At the end of the day, a great sales process comes down to a willingness to listen to a prospect, understand their needs, and see how they match up to what you have to offer. Sales software enhances that personal connection by helping salespeople be even more engaged, attentive, and responsive.
With all the data, automation, and other tech out there today, it’s never been easier to deliver a personalized sales experience that turns prospects into satisfied customers.