The Unito Blog: Your Go-to Resource for Better Collaboration

A cover for the Unito ebook 15 Ways to Integrate Salesforce in Real-Time

15 Ways to Integrate Salesforce in Real-Time (Ebook)

Working efficiently in Salesforce is essential for growing your organization’s bottom line. But when that work needs to happen between Salesforce and other tools, efficiency suffers. In this ebook, you’ll see how the right integration can completely transform 15 Salesforce workflows.

An illustration of a megaphone coming out of a phone, representing sending customer feedback to jira.

From Customer Feedback to Jira: Keeping Context Intact

Connect customer feedback from support, sales, and surveys to Jira. Keep customer context intact from initial request through shipped feature.

What is Project Management? A Guide for Beginners

If someone asked you, “What is project management?”, would you find it easy to answer? Of course it’s about managing projects but what exactly does that entail?

An illustration of a man and woman in front of charts, representing a product-engineering dashboard.

How to Build a Product-Engineering Dashboard

How to build a dashboard that both product and engineering trust. Show alignment metrics, not just velocity charts or roadmap views.

A woman sitting at a computer, representing a guide to Jira for product managers.

Jira for Product Managers: What You Actually Need to Know

What product managers actually need to know about Jira. Which features matter, which you can ignore, and how to maintain visibility without micromanaging.

An illustration of a man checking a path on a large screen, representing a guide to alignment between roadmaps and sprints.

From Roadmap to Sprint: How to Keep Product and Engineering Aligned

How to connect quarterly roadmaps to two-week sprints. Create traceability from strategic commitments to sprint tasks without manual updates.

An illustration of a woman on a scooter, representing sprint planning.

Sprint Planning Best Practices for Product Managers

What PMs should bring to sprint planning, what to leave alone, and how to stay informed without micromanaging. Practical PM-engineering alignment advice.

An illustration of three people rowing a boat, representing workflow integration software.

How to Choose and Deploy Workflow Integration Software (+3 of the Best)

Workflow integration software bridges the gaps between the tools your teams need to do your best work. Here’s how.

An illustration of two people organizing files on a webpage, representing a prioritization framework.

7 Feature Prioritization Frameworks That Survive Stakeholder Pressure

RICE, MoSCoW, and other prioritization frameworks are compared. Learn why priorities drift after planning sessions and how to make decisions stick.

Two scientists adding ingredients to a flask, representing product backlog management.

Product Backlog Management for Cross-Functional Teams

Here’s how you can manage a product backlog across multiple tools and sources. Capture input, apply prioritization, and deliver work engineering can build.

Logos for ServiceNow and Salesforce, representing a post about setting up a ServiceNow-Salesforce integration.

How to Set Up a ServiceNow-Salesforce Integration (2 Methods)

ServiceNow and Salesforce are widely used in enterprise-sized organizations, but need an integration to work together. Here are some options.

An illustration a woman building a bar graph out of construction blocks, representing a blog post about building vs buying integrations.

When To Build Custom Integrations vs. Using Integration Platforms

The right integration can completely transform the way you work. But should you build it yourself or buy a pre-built integration? Here’s a guide to making the right call.