
Marketing Data and Analytics 101
Through marketing analytics, marketers can track the performance of their campaigns and adjust their strategy. Here’s a breakdown of how that works, the metrics you’ll want to track, and some tools you can use.

How to Export Jira Issues to Any Tool (2 Methods)
Jira’s great for software projects, but not necessarily for other teams. Here are two ways you can export Jira issues to any other tool, either using CSV files or a Unito flow.

Lead Management Secrets: How to Optimize Your Revenue Cycle
Lead management is all about gathering prospects and nurturing them until they turn into customers. Here’s how this process works.

Spreadsheets vs. Databases: Which One Should You Be Using?
Spreadsheets vs. databases, what’s the difference anyway? One’s great for many use cases, while the other is best for managing tons of data.

Sales Velocity: What It Is and How It’s Measured
Sales velocity is a metric that sales leaders and their teams can use to gauge their performance. Here’s how it works.

The 6 Best Sales Tracking Software for Transforming Your Pipeline
Sales tracking software like Zendesk, Salesforce, and Pipedrive helps sales leaders track their team’s performance and more. Here are some of the best.

Why SaaS Reporting Is Essential (And the Metrics You Need)
SaaS reporting is essential to determine if your SaaS business is growing or dying. Here’s what you need to get it right.

Project Tracking: How Project Managers Keep Things From Falling Apart
Project tracking is how project managers ensure that their project doesn’t go off the rails. Here’s how it’s done — and what to watch out for.

6 of the Best Reporting Automation Tools
Some of the best reporting automation tools include Funnel, Tableau, Zoho Analytics, and Swydo. Here’s our breakdown of each one, how much they cost, and who they’re best suited for.

How to Sync Asana to Microsoft Excel Automatically
Learn how to sync Asana to Microsoft Excel and back with Unito’s automated, no-code, 2-way integration for spreadsheets.

How To Report on Asana Tasks With Google Sheets and Unito
Asana is a great project management tool, but it’s not necessarily the best way to report on your work. Here’s how you can use Unito