Genevieve Michaels

Genevieve Michaels is a freelance writer based in Vancouver, Canada. She specializes in long-form content writing with a focus on B2B marketing, tech, and software. She holds a Bachelor of Fine Arts in Creative Writing and Art History from the University of British Columbia. Prior to going freelance, she worked in communications and administration for visual arts organizations.
A mountain topped with a flag, representing the employee retention blog post.

6 Ways Companies Can Improve Employee Retention

Employee retention encompasses the practices you put into place to keep the people you worked so hard to hire. Here are the top six strategies for employee retention.

Two people adding a coat of paint to a contact sheet, representing contact management.

Contact Management 101: Everything You Need to Know

With contact management processes in place, you can track customers, prospects, and external contributors. All to bring in more business.

A life preserver, representing risk management.

Risk Management: A Definition, a Framework, and More

Every organization faces potential risks. To their bottom line, their employees, their very future. With proper risk management, you can mitigate some of these and ensure your business keeps on thriving.

A hammer, a saw, and a wrench, representing Unito's post on the best sales software.

The 15 Best Sales Software Tools in 2022

A strong sales team can keep your business going. With the right tools, that team can do more, find more prospects, and bring in more deals.

An illustration of an abacus, representing the business report blog post.

What Is a Business Report?

A business report communicates some important information affecting operations to some other party. Learn about these reports, how to write them, and more.

The Evernote logo, surrounded by faded copies of it, representing free Evernote alternatives

The Top 6 Free Evernote Alternatives

Need to take notes but not a fan of Evernote? Here’s our breakdown of the top 6 free Evernote alternatives, including Notion, OneNote, and more.

An illustration of a phone with logos of a number of note-taking apps.

The 7 Best Note-Taking Apps in 2022

Need to jot down an idea? Maybe you want to share notes with a collaborator? That’s where note-taking apps come in. Here are seven of the best.

An l-shaped tetris blog, representing the data extraction process

Everything You Need To Know About Data Extraction

Heard about data extraction, but you’re not sure what it is? Here’s our breakdown of the practice, the main challenges, and some tools that make it all easier.

An illustration of a frog eating a fly, representing the Eat the Frog productivity technique.

Eat the Frog: Get Your Most Difficult Work Done First

Mark Twain said that if it’s your job to eat a frog, best to do it first thing in the morning. And if you have to eat two, best start with the biggest one. Here’s what that means for your work.

Four puzzles pieces, which with a different graph on them, representing data integration.

Data Integration: What It Is and Why It Matters

For most people in your organization, data is as useful as it is difficult to use. With data integration, you can pull information from multiple sources and put it in one, easy-to-access place.

An hour glass sprouting a seedling, representing customer lifetime value

Customer Lifetime Value: What It Is and How It’s Calculated

By calculating customer lifetime value, you can determine which customers bring more revenue and decide how you should focus your marketing and customer acquisition efforts.