Genevieve Michaels

Genevieve Michaels is a freelance writer based in Vancouver. She started her career in the contemporary art world, and now specializes in long-form content writing, with a focus on B2B tech and software. She's written for brands including Atlassian, Hootsuite, Trello, Shopify, Thinkific, and Hubspot.
An illustration of a rocket in a snowglobe, representing the project management workflow.

What Is a Project Management Workflow?

A project management workflow is essential for keeping your projects in-scope and on-budget. Here’s how to build yours.

A rocket launching by someone with a laptop, represeting AI Marketing.

What is AI Marketing (And How to Get it Right)

AI marketing can cover a range of marketing tasks, from content strategy to SEO and running digital ads. Here’s what else it can do for you.

A screenshot of an abacus with an upward arrow, representing marketing analytics.

Marketing Data and Analytics 101

Through marketing analytics, marketers can track the performance of their campaigns and adjust their strategy. Here’s a breakdown of how that works, the metrics you’ll want to track, and some tools you can use.

Two people passing a folder across a balcony, representing cross-functional collaboration.

Cross-Functional Collaboration: What It Is and Why Your Team Needs It

Cross-functional collaboration brings in people from different teams to work on the same project, like designers, developers, marketers, and more. Here’s how it changes the game.

Logos for Google Sheets and Excel, around the word "vs." representing a blog post comparing google sheets vs. excel.

Google Sheets vs. Excel: Which Spreadsheet Tool is Best for You?

Every team needs a spreadsheet tool, but how are you supposed to pick between the two kings? Here’s our breakdown of the Google Sheets vs. Excel match up.

A hand emerging from a cardboard box holding a megaphone, representing project management tools and techniques.

Essential Project Management Tools and Techniques for 2023

Looking to bring in 2023 with better project management practices? Here’s our big list of the best project management tools and techniques for smoother projects this year.

Multiple people working together in different ways, representing a hybrid work schedule.

9 Ways to Make a Hybrid Schedule Work for You

Working both remotely and in the office? Here’s how you can make sure you — and your team — get the best of both worlds.

An illustration of a person pouring liquid into a giant flask, representing Google Sheets formulas.

Google Sheets Formulas: How They Work and Essential Examples

Google Sheets still a bit of a mystery to you? Here’s a breakdown of Google Sheets formulas, along with some must-know ones.

A person aligning work in a flow chart, representing workflow management software.

6 Best Examples of Workflow Management Software

With workflow management software, you can turn ad-hoc work into devined processes that mean your projects succeed every time. Here are some of the best examples.

Two people collaborating on a chart, representing the best collaboration tools for project management.

The 5 Best Collaboration Tools for Project Management

No matter what kind of project you’re working on, you need a way to collaborate with people from the next desk over, from other departments, maybe even from across the world. Here are the best tools for doing that.

A group of people cheering, representing the all-hands meeting.

The All-Hands Meeting: What It Is and How To Do It Right

The all-hands meeting. Done right, it lets everyone know what’s going on with the business. Done wrong, it’s a bore. Here’s how to keep yours in the former category.