Genevieve Michaels

Genevieve Michaels is a freelance writer based in Vancouver. She started her career in the contemporary art world, and now specializes in long-form content writing, with a focus on B2B tech and software. She's written for brands including Atlassian, Hootsuite, Trello, Shopify, Thinkific, and Hubspot.
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What Is Application Integration and How Does It Work?

The right application integration keeps data flowing your software tools and closes the gap between your teams. But what is an integration? Are there multiple types? What will yours look like? Here’s all that and more.

A person surrounded by flaming documents, representing why projects fail.

5 Reasons Why Projects Fail (And How To Prevent Them)

Need to know why projects fail? Sometimes it’s a lack of planning, sometimes it’s an inability to adapt to an evolving reality. Here are five of the top reasons why projects fail (and what you can do about them).

Three people rowing a boat together, representing customer support tools

The 9 Best Customer Support Tools

You can’t expect your customer support team to keep up their numbers with just email. Here are some of the tools you can use to give them a hand.

Logos for Microsoft Teams, representing the Microsoft Teams alternatives blog post.

The 5 Best Microsoft Teams Alternatives

Looking for an alternative to Microsoft Teams? Here’s a list of some of the best, including Slack, Zoom, and ClickUp.

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Customer Success: What It Is and Why Your Business Needs It

Customer success is how you keep your customers engaged from the onboarding session to their day-to-day use of your product. Here’s how it works.

A butterfly, representing the project life cycle.

What Is the Project Life Cycle?

The project life cycle tracks a project’s progress through planning, execution, and retrospective. Here’s everything you need to know.

A spreadsheet surrounded by blue symbols, representing the Google Sheets beginner's guide.

How To Use Google Sheets: A Guide for Complete Beginners

Need to learn how to use spreadsheets in a hurry? Here’s our full guide to Google Sheets including the interface, creating your first spreadsheet, and which formulas you should use.

An illustration of a remote, representing CRM integrations.

The 5 Integrations Your CRM Process Needs

CRM software is a storehouse of customer information. With the right CRM integration, you can get even more data — and close more deals.

Two people pasting post its on a big whiteboard.

The 6 Best Online Whiteboards for Collaboration

A whiteboard is a fantastic tool for collaboration…unless you’re remote. That’s where the online whiteboard comes in. Here’s our breakdown of the best online whiteboards on the market, including a few free options.

A box holding a spreadsheet, representing spreadsheet software.

The 7 Best Spreadsheet Software Tools for Teams of All Sizes

If you’re working with data, you need spreadsheet software. While Excel and Google Sheets are probably the most popular options, but here are a whole lot more, for all kinds of teams.

A person with a spool of paper, representing time tracking reports.

What Is a Time Tracking Report?

Time tracking reports let you know how time was spent on a specific project. Here’s why reporting on this is important.