Reporting

Putting together a comprehensive report isn’t easy when your data is siloed in different apps and tools. In these articles, we’ll share best practices, tips and strategies to help you uncover insights and actionable data to boost your reporting efforts.

An illustration of a person pulling Google Sheets report templates out of a folder.

12 Free Google Sheets Report Templates

If your organization still relies on Google Sheets as its main reporting tool, here are some templates to make that a little easier for you.

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Free Template: Automated Google Ads Budget Pacing Dashboard for Google Sheets

With this template, you can rely on an automated dashboard to track Google Ads campaign performance and budget.

Google Analytics Insights and How to Use Them

Get a breakdown on automated + custom insights, trend change detection, and how to leverage them all for smarter marketing campaigns.

Logos for Unito, Google Sheets, and Google Ads, representing a Google Ads performance report template.

Free Template: Automated Google Ads Performance Report for Google Sheets

Get your Google Ads data into a dedicated, dynamic report with this Google Sheets template. It gets even better with Unito.

Webinar: How to sync live marketing data to Google Sheets

Watch Unito product specialists create a live sync between Facebook Ads, GA4, and Google Ads with Google Sheets.

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The 11 Best Power My Analytics Alternatives

A Power My Analytics alternative can help your team centralize marketing data and get more done. Here are some of the best.

Logos for two minute reports, representing a blog post listing some alternatives.

The 10 Best Two Minute Reports Alternatives

Two Minute Reports is a great tool for getting your marketing reporting data together, but some of these alternatives might suit your team better.

The 9 Best Alternatives to Supermetrics

Supermetrics is a great tool for centralizing data, but is it the best one out there? Here are some of the best Supermetrics alternatives for teams of all sizes.

Performance Max Campaigns: Are They Right for Your Business?

Performance Max campaigns let you use all your Google Ads resources on a single campaign. Here’s how that works.

A Cookie-Less Future: What Does It Mean for You?

Cookies are on the way out. So how is that going to affect your marketing activities? Here’s everything you need to know.

Maximize ROI: Essential Facebook Advertising Strategies to Deploy in 2024

From ad formats to copywriting, audience analysis and tactics, here’s your guide to essential Facebook advertising strategies in 2024