marketing reporting

How to Use Google Analytics 4 Exploration Reports: A Guide

Exploration reports can help you draw deeper insights from your marketing data via Google Analytics 4. Here’s how to set up your own report.

Marketing Reporting: KPIs, Tools and Templates To Consider in 2024

If you’re thinking about automating or integrating your marketing reports, make sure you have a workflow you’re happy with first. Here’s a guide to get you started with digital marketing reporting.

Facebook Custom Audiences in 2024: A Detailed Overview

Here’s everything you need to know about creating and optimizing custom audiences in Facebook for your marketing reporting needs in 2024.

A Meta logo on a blue background, representing a Facebook Insights report.

How to Leverage Facebook Insight Reports for Better Customer Engagement

Facebook Insights is full of data you can use to gauge the effectiveness of your marketing campaigns. Here’s how you can use that data to build detailed reports for your team.

Mastering Facebook Video Insights: A Comprehensive Guide to Elevate Your Marketing Strategy

Here’s everything marketers need to know about optimizing, enhancing and reporting on your Facebook video ad strategy

A logo for Meta on a blue background.

How to Leverage Facebook Ads Reports for Better Customer Engagement

Facebook Ads are a powerful way to get your campaigns seen, and they have built-in reporting features marketers need. Here’s how it works.

How to Run a Google Ads Remarketing Campaign

Here’s everything you need to know about setting up your own Google Ads remarketing campaign in 2024. Retargeting is easy when you know how.

An illustration of a person building a report, representing a post about making a marketing plan.

How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration representing conversions in Google Ads.

How To Set up Conversion Tracking in Google Ads

With Google Ads, you can track conversions to gauge the success of your marketing campaigns. Here’s how it’s done.

Illustrations representing Google Ads reports.

Google Ads Reporting: The Trick for Better Marketing ROI

Google Ads is an incredibly powerful marketing channel, but you need accurate reporting to get the best return on your investment. Here’s how.

Marketing Data Visualization Tools: Trends You Can’t Ignore in 2024

With a myriad of data visualization tools available for marketing reporting, picking the best fit isn’t easy. Here’s what you need to know.