Genevieve Michaels

Genevieve Michaels is a freelance writer based in Vancouver. She started her career in the contemporary art world, and now specializes in long-form content writing, with a focus on B2B tech and software. She's written for brands including Atlassian, Hootsuite, Trello, Shopify, Thinkific, and Hubspot.

KPIs: What They Are and Why You Need Them

How do you know that you’re hitting your goals? Sometimes, you need some kind of metric to track progress. That’s what KPIs are for.

A vending machine, representing vendor management

What is Vendor Management?

All companies depend on vendors; providers who fill a certain need. Restaurants need suppliers for their ingredients like tech companies often rely on vendors for their infrastructure. Find out how these relationships can be managed.