Sync anything between Salesforce and ServiceNow
Sync any work item, field, and relationship bidirectionally.
Salesforce
Supported object types
Supported field types
ServiceNow
Supported object types
Supported field types
Trusted by Fortune 500 companies and global brands
Real-time data sync with full control, no coding required
Watch Salesforce and ServiceNow sync both ways
Demo video:
Salesforce and ServiceNow 2-Way Sync
See how teams succeed with Unito
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"Unito’s flexibility and support were critical. They didn’t just provide a tool; they became a partner in solving our workflow challenges."
$595k
saved annually
21k
tasks synced monthly
7.9k
hours saved annually
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"Absolutely love the two-way sync. It allows our pipeline to run seamlessly from Sales to Engineering, while ensuring everyone is on the same page in Salesforce and Jira."
$312k
saved annually
2600
hours saved
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"Unito grants more visibility to executives and projects managers. Syncing Jira and Wrike provided more clarity in our reporting and enables collaboration between teams."
$291k
saved annually
3328
hours saved
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"We saved more than 40 hours a week after syncing Asana and Jira through Unito. Our engagement with the C-suite was far, far better than expected. "
$218k
saved annually
2236
hours saved
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"Unito isn’t just a nice-to-have—it’s a necessity once you realize how much time and effort it saves."
8.5
weeks IT time saved/year
30-40
ServiceNow licenses saved
9.79x
ROI
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"Unito allows us to use the right project management and development tools so our teams can do their work without changing how they work."
$98k
saved annually
1040
hours saved
Enterprise-grade sync without the enterprise-grade complexity
Enterprise integration tools handle service-sales coordination at scale, but they require certification, scripting, and multi-week rollouts. Unito handles the same workflows between Salesforce and ServiceNow with rules anyone on the team can configure.
Abstracted complexity
Lower total cost of ownership
Scalability and resilience
Enterprise-grade control and reliability
Unito is designed to meet the highest standards of security and performance.
SOC 2 Type 2 certified
GDPR and CCPA compliant
- SSO
- Secure from end to end
- Access controls and flow permissions
- Centralized monitoring tools
- No data stored by Unito
Give account teams IT service visibility without extra seats
Account management asks about a change request blocking a renewal. CS needs to know when a service request resolves. Unito syncs both tools bidirectionally so each team sees what they need in the tool they already use.
Sync change requests with Salesforce cases
A change request becomes a linked Salesforce case carrying status, priority, and assignment group. When IT completes the change, Salesforce reflects status automatically.
Preserve public and internal comment visibility
Public comments flow both ways. Flow rules control whether internal work notes sync as private or public. Customer teams contribute from Salesforce. IT keeps internal notes private.
Control field sync direction per flow
Not every field syncs both ways. Change descriptions flow to Salesforce. Case comments flow back. Work notes stay private unless surfaced.
Advanced syncing use cases for Salesforce ServiceNow workflows
Change request to case sync
Change requests sync to Salesforce cases so customer-facing teams see IT-managed work. Status, priority, and assignment group sync bidirectionally. The account team sees real-time progress. IT sees customer impact.
Public and internal comment sync
Customer-facing comments sync between tools. Internal work notes stay private by default. Per-flow rules decide which comments cross over. Account managers contribute from Salesforce without touching ServiceNow.
Custom field and lookup sync
Custom fields on both sides stay synced as values change. Lookup fields resolve to the right referenced record. A renewal date on the Salesforce case maps to the right customer record in ServiceNow.
See how you can sync Salesforce and ServiceNow with Unito
Book time with an integration expert who can map your specific workflow before you commit to a sync strategy.
What to expect
- A 15-30 min call to assess your workflow and integration needs
- A solutions overview of Unito’s sync platform
- Hands-on help to get started and support your evaluation
About Salesforce
Salesforce is the world's leading CRM platform, helping businesses manage customer relationships, sales pipelines, service cases, and marketing campaigns in one unified cloud environment.
Learn more about Unito's Salesforce integrations ↗Popular Tool Pairings
About ServiceNow
ServiceNow functions as a digital help desk for organizations that want cloud-based solutions for IT, HR, customer service, and other departmental needs.
Learn more about Unito's ServiceNow integrations ↗Frequently asked questions about Salesforce and ServiceNow
Unito keeps Salesforce Cases and ServiceNow Cases in a bidirectional sync, with comments and attachments carried across, rather than logging one-off cases. For a fuller look at the options, see our Salesforce + ServiceNow integration guide.
Yes. Flow rules control what syncs and where. Internal work notes can be excluded or mapped to private fields in Salesforce.
Yes. Salesforce Cases and ServiceNow Incidents can sync bidirectionally, with fields like incident State and Description and case Subject set two-way. Updates arrive via webhooks or polling, so timing depends on the plan rather than being guaranteed real-time.
Yes. Unito maps custom fields by type (text to text, number to number, date to date), and most types can fall back to a text field. Each mapping is set one-way or two-way on its own, though some fields stay one-way when the other tool has no equivalent.
Yes. Rules limit a flow to records matching specific tags, assignees or statuses, and every condition on a rule must be met for a record to sync. Rules can also act on synced items, such as auto-assigning them to a specific person.
No coding is needed: Unito is point-and-click, and a flow can be built in minutes. ServiceNow can add admin steps, for example a security_admin granting a journal-entry role to each flow builder before private work notes can sync.
Yes. Comments and attachments sync on both Salesforce and ServiceNow, and attachments on Salesforce Cases are a two-way field. For most connectors, comment sync carries new comments, not later edits, posted under the flow builder’s account with the original commenter’s name shown.