Unito Two-Way Sync

Jira and Salesforce Integration: Deep, Bidirectional Sync

Sync every work item, field, and relationship bidirectionally between Jira and Salesforce. Deploy without engineering. Enterprise-grade security and scale.

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  • 4.5 on G2
  • SOC 2 Type 2

How teams connect Jira and Salesforce

Pick the setup closest to yours. Salesforce cases and opportunities sync with any native or custom Jira work item type.

  • Bugs
    Items sync both ways between Jira and Salesforce
    Cases

    Escalate customer-reported bugs to engineering

    When a case is found in Salesforce, create a matching bug in Jira and keep them in sync.

    Status, comments and priority sync both ways, so account teams answer customers from the Salesforce case without asking engineering where the Jira bug stands.

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  • Stories
    Items sync both ways between Jira and Salesforce
    Cases

    Turn customer feature requests into backlog items

    When a case is found in Salesforce, create a matching story in Jira and keep them in sync.

    Status, description and priority stay in sync, so sales and account teams see in Salesforce when the Jira story for a requested feature enters development.

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  • Epics
    Items sync both ways between Jira and Salesforce
    Opportunities

    Kick off delivery work when deals close

    When an opportunity is found in Salesforce, create a matching epic in Jira and keep them in sync.

    Each product on the won opportunity becomes a story under the epic, and description and attachments sync both ways, so engineering builds what sales sold.

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See every field Jira and Salesforce support

Trusted by Fortune 500 companies and global brands

Watch Jira and Salesforce sync both ways

This 4-minute demo builds a sync between two tools from scratch: pick what to sync, map the fields, then watch a change in one tool land in the other. Your fields will differ. The steps won't.

Demo video:
Jira and Salesforce 2-Way Sync

Everything Unito syncs between Jira and Salesforce

Choose which tool creates new items and which way each field syncs, so Salesforce cases can create Jira bugs while status, comments and priority update both ways. Set rules on field values to decide which cases and bugs sync.

Jira

Supported object types

  • Tasks
  • Sub-tasks
  • Epics
  • Stories
  • Bugs
  • + All native & custom work item types

Also syncs

  • Comments
  • Attachments
  • Subtasks
  • Dependencies
  • Hierarchies
  • Rich text

Supported fields

Two-way

  • Summary
  • Description
  • Issue status
  • Assignee
  • Priority
  • Due date
  • Start date
  • Issue type
  • Label
  • Affected version
  • Blocking
  • Comment
  • Component
  • Environment
  • Epic
  • Fix version
  • Resolution
  • Security level
  • Sprint
  • Story point estimate
  • Subtask
  • Attachment
  • Is blocked by

One-way (read only)

  • Reporter
  • Time spent
  • Project
  • Sprint start date
  • Issue key
  • Original estimate
  • Remaining estimate
  • Sprint end date
  • Created at
  • Issue ID
  • Link to issue
  • Updated at

Supported Jira versions

Salesforce

Supported object types

  • Tasks
  • Cases
  • Contacts
  • Accounts
  • Leads
  • Opportunities
  • + All native & custom objects

Also syncs

  • Comments
  • Attachments
  • Subtasks
  • Hierarchies
  • Rich text

Supported fields

Two-way

  • Subject
  • Status
  • Priority
  • Due date
  • Attachments
  • Comment

One-way (read only)

  • Account
  • Related to
  • Is closed
  • Contact/lead
  • Last modified date
  • Created
  • URL
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Real-time data sync with full control, no coding required

Custom sync rules

Use intuitive rules (conditions or filters) to determine exactly what data to sync, such as case priority, opportunity stage, account owner, Jira issue type, sprint, component, and more.

Deep field configurability

Configure your data flow field by field. Map any native or custom fields — including Salesforce custom fields and Jira custom fields — and define flow direction for each, with item matching to prevent duplicates.

Full relationship support

Sync hierarchies and lookup fields across tools, keeping accounts, opportunities, cases, Jira epics, stories, and sub-tasks fully intact across Salesforce and Jira.

Historical data sync

Sync historical records from any point in time, across even the largest datasets. Unito is purpose-built for enterprise-scale alignment across all your tools.

Comment & attachment support

Sync comments and attachments across Salesforce and Jira — including public Chatter posts and internal discussion threads — so customer-facing teams and engineering always have full context, wherever they work.

Live data transformation

Transform data in real time with transformers to combine fields, convert HTML to text, extract values, or apply custom string logic through JSON settings.

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Enterprise-grade sync without the enterprise-grade complexity

Enterprise integration tools handle customer-to-engineering workflows at scale, but they demand certification, scripting, and multi-week rollouts. Unito handles the same workflows between Jira and Salesforce with rules anyone on the team can configure.

Abstracted complexity

Connect Jira and Salesforce with an intuitive, out-of-the-box solution that allows for full configurability of your integration. No custom logic, scripting, or engineering-led setup required.
Abstracted complexity

Lower total cost of ownership

Most iPaaS tools drive up cost with long rollouts and heavy upkeep. Unito lowers TCO with fast time to value, and no specialized headcount to maintain or scale integrations.
Lower total cost of ownership

Scalability and resilience

Maintain real-time data consistency across datasets of any size. Unito's auto-scaling, intelligent API throttling and automatic recovery ensure uptime even during peak loads and tool downtimes.
Scalability and resilience
Abstracted complexity
Lower total cost of ownership
Scalability and resilience

Enterprise-grade control and reliability

Unito is designed to meet the highest standards of security and performance.

AICPA SOC 2 for Service Organizations

SOC 2 Type 2 certified

GDPR and California Consumer Privacy Act compliance

GDPR and CCPA compliant

  • SSO
  • Secure from end to end
  • Access controls and flow permissions
  • Centralized monitoring tools
  • No data stored by Unito

See how teams succeed with Unito

See all case studies

See how you can sync Jira and Salesforce with Unito

Book time with an integration expert who can help solve your specific workflow integration challenges.

What to expect

  • A 15-30 min call to assess your workflow and integration needs
  • A solutions overview of Unito’s sync platform
  • Hands-on help to get started and support your evaluation

Frequently asked questions about Jira and Salesforce

How does Unito compare with other ways to integrate Jira and Salesforce?

Atlassian’s Salesforce features cover narrower jobs, such as read-only insights in Jira Product Discovery, and Salesforce’s own route is MuleSoft Composer, licensed separately. Unito syncs records bidirectionally. See our Jira + Salesforce integration guide for a full comparison.

Is there a native two-way integration between Jira and Salesforce?

No native record sync. Atlassian’s Salesforce features cover narrower jobs: read-only insights in Jira Product Discovery, Service Cloud cases raised as Jira Service Management alerts, and Salesforce data in Rovo search. Salesforce’s route, MuleSoft Composer, is licensed separately.

Is this true bidirectional sync or one-way automation?

Bidirectional. Jira summary, status, assignee and priority and Salesforce case subject sync two-way. Flow direction (which tool creates items) and per-field direction are set separately, so even a one-way flow can sync field updates both ways. For most connectors, only new comments sync, not edits.

Can Salesforce custom fields sync to Jira custom fields in both directions?

Yes. Salesforce custom fields on cases, opportunities, and accounts map to Jira custom fields on issues. Direction is per field: account data flows in, sprint status flows back.

Can a Salesforce case create a linked Jira issue for support-to-engineering handoff?

Yes. A flagged Salesforce case creates a linked Jira story with priority, description, and account owner carried over. Status, sprint, and resolution sync back to the case, so support knows the moment a bug ships — without leaving Salesforce.

Can a Salesforce opportunity create a Jira epic with linked stories underneath?

Yes. A closed-won opportunity can create a linked Jira epic, with required-features mapping to stories under it. The hierarchy stays intact in both directions as engineering reorganizes the work.

Does the sync support Jira Cloud and Jira Data Center with Salesforce?

Yes. Unito connects Salesforce with Jira Cloud, Jira Data Center, and Jira Server through the REST API. Field mapping and flow direction work the same across all three. Salesforce and self-hosted Jira are premium integrations on Enterprise plans; Basic and Pro customers contact Unito to use them.

How do I connect Jira and Salesforce, and do I need a developer?

No engineering or scripting is required. Admins configure sync rules, field mappings, and flow direction through Unito’s no-code interface — the same setup Salesforce admins use to manage field mapping without needing deep Jira administration expertise.

About Jira

Jira is a configurable project and issue tracking platform that allows agile teams to plan, oversee, and manage workflows efficiently. Streamline task management with sophisticated customization capabilities via the Atlassian platform.

Learn more about Unito's Jira integrations ↗

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About Salesforce

Salesforce is the world's leading CRM platform, helping businesses manage customer relationships, sales pipelines, service cases, and marketing campaigns in one unified cloud environment.

Learn more about Unito's Salesforce integrations ↗

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