Unito vs. HubSpot’s Data Sync

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Published in Apps on 01/12/2021, last updated 29/08/2024.

Tools like HubSpot and other CRMs are great for specific jobs. They help sales teams track deals, marketers launch campaigns, and other teams manage relationships with external contacts. But these tools often create silos; barriers that prevent important data, updates, and work from passing between teams. So what do you do when you need to collaborate across tools?

If you don’t want to create extra manual work for your teams, you use an integration solution. Unito and HubSpot’s Data Sync are two popular options, but they’re different in a few important ways. Here’s the complete comparison.

Depth vs. breadth

HubSpot’s Data Sync offers more than 80 integrations for tools like Mailchimp, Pipedrive, Stripe, and Google Contacts. Each integration is great at one thing: keeping contacts in sync between HubSpot and another tool. That means you can centralize your contacts, no matter which platform they’re in. From there, you can create better reports, get more insights from your campaigns, and never miss an opportunity.

Conversely, Unito has over 25 integrations for a variety of work tools, from CRMs like HubSpot and Salesforce to work hubs like Asana, Trello, and Jira. Not to mention database tools (Notion and Google Sheets) or version control tools (GitHub, GitLab, and BitBucket).

This is one of the main differences between the two platforms. HubSpot’s Data Sync handles contacts across a breadth of tools. With Unito, you can sync contacts, tasks, issues, to-dos, and other work items from tool to tool. That means you can keep data moving throughout your stack, no matter how you work.

Tool choice

HubSpot’s solution for syncing contacts is tied to HubSpot’s main offering. That means your workflows need to go through HubSpot if you’re going to use their integration solution. Sure, you can use Mailchimp to build your newsletter. But if you want a central place to keep your contacts, it’s going to have to be in HubSpot.

With Unito, there are no limits on the tools you want to use. As long as we have an integration for them, you can pair any two tools together. You can even sync blocks of work from the same tool to each other — like multiple Trello boards. For some tools — like Jira and HubSpot — Unito supports multiple work items and maps most fields. Some integrations might only support a single work item, but still offer the flexibility of syncing these work items to any other tool.

That means you can use Unito to power any kind of use case, like populating your work hub with contact information, automating your reports, and more.

Case study: bridging the gap between HubSpot and a work hub

Krijgsman Retail Services (KRS) manages food brands in the Netherlands, which involves supporting franchisees throughout the country. They use HubSpot to track conversations and manage relationships with all external contacts, from franchise applicants to freelancers. ClickUp is their work hub of choice, tracking all other kinds of work.

Problems arose from the gap between these two tools. Follow-up tasks were created in HubSpot after reaching out to a contact, but they’d never get done. Because people only went into HubSpot for very specific work, tasks that lived in this tool often fell through the cracks. The folks at KRS needed a way to sync HubSpot tasks to their work hub.

Milan Soekhai, Digital Marketing Manager at KRS, looked at other solutions, but none of them did what he needed. All he wanted was to keep tasks in sync between HubSpot and ClickUp. That’s what he got with Unito: “Now we can see how many HubSpot tasks are open or overdue in ClickUp. We don’t miss any opportunities that would be forgotten otherwise.”

Learn more about KRS and how they’re using Unito in the full case study.

Pricing

HubSpot’s Data Sync is part of the Operations Hub offering. You can start using it for free, but if you want essential features — like custom field mappings and duplicate management — you need a paid plan. They start at $45 a month and scale up to $2,000 a month for enterprise solutions.

Unito doesn’t have a free plan, but you can start building flows today with a free 14-day trial. Plans start at $10 a month for three active users, scaling up to $975. Customized enterprise plans are also available.

So, Unito or HubSpot’s Data Sync?

Ask yourself two questions. Do you need to optimize workflows that don’t involve HubSpot? Do you need to sync more than just HubSpot contacts? If the answer to either of these questions is yes, you need more flexibility. You need Unito.