marketing reporting

A Simplified Guide to Segments in Google Analytics 4

Here’s a simple, scannable guide to setting up your segments in GA4 with tips and insights from Google’s own experts.

How to Quickly Migrate to Google Analytics 4 From UA

If you haven’t migrated to GA4 yet, you’re missing out on valuable reporting data. Don’t worry, we’re here to help with everything you need to know about switching to GA4.

Marketing Data Analytics for Reporting: The Essentials

Mastering marketing data analytics for reporting will put you in the best position to optimize campaign performance, tracking and SEO.

The Best Apps and Tools for Marketing Reporting in 2024

Browse our list of popular marketing apps for analytics, SEO, PPC, as well as CRM tools. We’ll dissect their pros, cons, and best use cases to guide you in making informed decisions for your marketing needs.

How to Report on Facebook Audience Insights With a Marketing Dashboard

Here’s everything you need to know about setting up an effective marketing dashboard in Facebook Audience Insights.

An illustration of a dashboard, representing a post about dashboard reporting.

What Is Dashboard Reporting?

With dashboard reporting, your teams can get real-time data on just about any part of their work. Here’s how.

A screenshot of an abacus with an upward arrow, representing marketing analytics.

The Best Examples of Marketing Reports and KPIs in 2024

Marketing reporting lets marketing teams use data to make better decisions, focus on the right initiatives, and get more results.

Two people pointing to a chessboard, representing marketing metrics.

10 Essential Marketing Metrics Every Marketer Should Know

If acronyms like ROI, CAC, and LTV sound more like government institutions than marketing metrics, than this is the blog post for you.