Content Writer

An illustration of two people at the bottom of stairs leading up to a trophy, representing the sales leaderboard.

The Sales Leaderboard: What It Is and How to Make Your Own

With a sales leaderboard, you can appeal to that competitive side in every salesperson. Here’s how it works.

An illustration with eight Trello logos connected with arrows, representing the hub board.

How to Build a Hub Board in Trello

A hub board is essential for syncing Trello cards between multiple Trello boards. Here’s how you can build your own with Unito.

The Weekly Status Report: What It’s for and How It’s Done (With Templates)

A weekly status report helps keep teams aligned, stakeholders informed, and projects moving smoothly. Here’s how to make yours work.

An illustration of a scale, with a bunch of unhappy people on one side and a single satisfied person on the other.

Project Collaboration: A Definition and a Step-by-Step Guide

By actively looking into your project collaboration process, you can help teams get more done, be more efficient, and keep stakeholders happy.

Unito Product Updates: A Master List

An ongoing list of all the updates, big and small, made to Unito.

Two people pointing to a chessboard, representing marketing metrics.

10 Essential Marketing Metrics Every Marketer Should Know

If acronyms like ROI, CAC, and LTV sound more like government institutions than marketing metrics, than this is the blog post for you.

Logos for google sheets and outlook, representing the Google Sheets CRM use case.

How To Create a CRM in Google Sheets Using Unito

Need a CRM but don’t want to bust your budget? Here’s how you can use Unito to build a CRM in Google Sheets by syncing Outlook contacts to it automatically.

How To Use a Google Sheets Spreadsheet as a Database (2 Methods)

If you need a database right now, Google Sheets is a pretty strong option. Here are two ways you can do that. One’s manual, and one’s automated.

4 Lessons Learned From a Big PR Campaign

In late January, we announced Unito’s Series A funding round. While we’re extremely happy with the outcome, the campaign was also a learning experience. We discovered what PR techniques worked really well and quickly recognized where we dropped the ball.

An illustration of a man riding a bicycle made of gears, representing marketing automation platforms.

The Marketing Automation Platform: How to Squeeze More Work Out of Every Hour

With a marketing automation platform, your marketing team can get more out of every work day by automating mundane tasks and streamlining processes. Here’s how.

Spreadsheets vs. Databases: Which One Should You Be Using?

Spreadsheets vs. databases, what’s the difference anyway? One’s great for many use cases, while the other is best for managing tons of data.