A pair of glasses, representing SMART goals
SMART Goals: What They Are and How To Create Your Own (With Examples)
A pair of glasses, representing SMART goals

SMART Goals: What They Are and How To Create Your Own (With Examples)

Goal-setting is essential for growth. It’s not enough to passively want to get better at something; you need to set up clear milestones on your path to bigger and better things. But if you’re not used to setting these goals for yourself, you might be struggling to make them relevant. That’s where SMART goals come in.

SMART is an acronym, with each letter standing for a particular characteristic that makes for better goals. Find out what each letter stands for, how you can create your own SMART goals, and get a few examples you can use as a reference when building them.

A quick definition of SMART goals

SMART goals are easy to create, no matter your role, and both success and failure can be clearly determined. That’s because each letter in “SMART” stands for one aspect of every excellent goal:

  • S for Specific: Keep your goal too general, and it’ll be tough to know when you’ve succeeded or even how to succeed. You’ll also struggle to come up with initiatives that get you closer to that success. What is the specific thing you’re trying to achieve?
  • M for Measurable: A good goal should have some kind of unit of measurement so that you know just how successful you were, or by how much you fell short.
  • A for Achievable: There’s a delicate balance to be struck between setting the bar so high that you can’t reach it and so low that your goal isn’t worth pursuing.
  • R for Relevant: Your goal can be absolutely measurable, specific, and within your capabilities, but is it relevant to the organization? Or if you’re setting personal goals, how does it relate to your long-term ambitions?
  • T for Time-bound: Don’t leave goals open-ended.. If your goal doesn’t have a deadline, there’s no pressure to actually work towards it. That pressure is a good thing.

When you’re crafting goals, just remember these five elements: specific, measurable, achievable, relevant, and time-bound. 

How to create SMART goals

Now you know the qualities of a SMART goal, but how do you go about creating them? And how can you ensure that they fit the SMART framework?

Follow this process.

Ask yourself what you want to accomplish 

Before you worry about boosting your goal’s IQ, start big. It’s easier to start general and get specific than the other way around. Why are you setting this goal? Personal development? An objective set by your manager? Start there, and then work your way down to something more defined.

Find a unit of measurement that works. 

If you’re not particularly data-minded, you might need some help from a coworker on this one. That said, there’s a metric for every kind of goal. Say you’re a developer who wants to get better at bug-fixing. Your metric could be the average time it takes to fix a bug. It could be the number of bugs you fix. It could be the quality of the fix, as determined by your peers. It could be your ability to identify bugs in the first place. There’s really no shortage of metrics by which you can measure your success..

Talk with your manager (or a stakeholder) about relevance

Sometimes, it’s not entirely clear how your personal goals contribute to the organization as a whole. When building your SMART goals, sit down with your manager and get their input. Otherwise, you can ask a stakeholder on a specific project what they think about your goal.

Try to match your time frame with the organization’s milestones 

You’ll be more motivated to achieve your goals if it feels like you’re working as part of a team. For instance, if you work with a product team that uses regular sprints to get work done, set smaller goals that fit within that time frame. At Unito, we have each employee set OKRs — goals they want to hit — that match with the company’s financial quarters.

Following the SMART acronym gets you halfway to building strong goals that help you grow, but these steps can get you the rest of the way there.

Now, how about some examples of common SMART goals?

3 SMART goal examples

Here are a few SMART goals you can use as a reference when building your own.

An example for team leads

I will set up daily stand-up meetings to help my team achieve 100% task completion by the end of the next sprint.

This SMART goal is specific (help a team close more tasks), measurable (100% completion), and time-bound (end of the next sprint). It’s also relevant for team leads trying to improve their team’s performance, and even has a direct initiative built right into it.

A SMART goal for personal development

I will improve my SEO knowledge by reading three books on marketing by the end of the next financial quarter.

This goal hits all aspects of the SMART acronym. It’s definitely specific (improve seo knowledge), measurable (three books), and achievable. This goal is relevant for someone looking to get promoted to a more senior marketing role or someone who’s just started their marketing career. It’s also time-bound (end of the next financial quarter).

An example for blog writers

I will decrease the amount of time needed to edit my blog posts by half by the end of the month.

This SMART goal for content creation is specific (make edits faster), measurable (decrease by half), achievable (if a bit ambitious), and time-bound (this month). This one is a bit more open-ended, in that there are multiple things a writer can do to make their blog posts easier to edit. Just because a SMART goal needs to be specific doesn’t mean it has only one solution.

Work SMARTer, not harder

Growth is about more than just pushing harder than everyone else. By setting clear, effective goals, you can look back and see how far you’ve come. With SMART goals, you’ll know exactly what you need to do, how well you’re doing it, and how you can do better.

What’s next?

1. Hitting your goals is one thing, but how do you do this at the team level? You can start with learning about the team coordination workflow.
2. See the power of Unito in action.
3. Ready to start? Try Unito free for 14 days!