The Unito Blog: Your Go-to Resource for Better Collaboration

How to Use IMPORTRANGE in Google Sheets

When you have a ton of spreadsheets, you’ll need ways to consolidate your data. That’s where the IMPORTRANGE formula comes in. Here’s how.

Airtable logos, representing the Airtable alternatives blog post.

The Top 6 Alternatives to Airtable

Want a flexible spreadsheet tool that isn’t Airtable? Here’s our breakdown of the best alternatives to this popular tool, including Google Sheets, Notion, and more.

The 10 Best Excel Add-ins To Get More Out of Your Spreadsheet

If you love your Excel spreadsheets, you also know they can do more. Here’s our list of the best Excel add-ins for all roles.

Logos for Outlook and Excel, representing a guide to export outlook calendar events to Excel.

How to Export Outlook Calendar Events to Microsoft Excel (2 Methods)

Need to get your Outlook events into a spreadsheet? Here are two ways you can do that without spending your time doing mind-numbing manual work.

An illustration of a person building a report, representing a post about making a marketing plan.

How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration of a person with a magnet, attracting other people, representing marketing qualified leads.

What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

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Supermetrics vs. Unito

Both Supermetrics and Unito are popular options for moving data from across your organization to your spreadsheets. But which one’s best for your team?

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Google Search Console vs. Google Analytics: What’s the Difference?

Google Search Console and Google Analytics are just two tools in your arsenal for optimizing your website’s performance. But when should you them?

Logos for Confluence and Jira, representing a blog post comparing them.

Confluence vs. Jira: Which Tool Do You Need (And When?)

Jira and Confluence are both popular with software development teams. But while they might seem interchangeable at first, they serve very different purposes.

Logos for Pipedrive vs. Trello, representing a blog article comparing them.

Pipedrive vs. Trello: What Tool Should You Be Using in 2025?

Pipedrive and Trello are two of the most popular tools for project management and tracking sales goals. So which one should you pick?

A Beginner’s Guide to Google Ads

Google Ads is a powerful tool for running marketing campaigns. Here’s your guide to getting started with this platform.