Content Writer

Two people pointing to a chessboard, representing marketing metrics.

10 Essential Marketing Metrics Every Marketer Should Know

If acronyms like ROI, CAC, and LTV sound more like government institutions than marketing metrics, than this is the blog post for you.

Logos for google sheets and outlook, representing the Google Sheets CRM use case.

How To Create a CRM in Google Sheets Using Unito

Need a CRM but don’t want to bust your budget? Here’s how you can use Unito to build a CRM in Google Sheets by syncing Outlook contacts to it automatically.

How To Use a Google Sheets Spreadsheet as a Database (2 Methods)

If you need a database right now, Google Sheets is a pretty strong option. Here are two ways you can do that. One’s manual, and one’s automated.

4 Lessons Learned From a Big PR Campaign

In late January, we announced Unito’s Series A funding round. While we’re extremely happy with the outcome, the campaign was also a learning experience. We discovered what PR techniques worked really well and quickly recognized where we dropped the ball.

An illustration of a man riding a bicycle made of gears, representing marketing automation platforms.

The Marketing Automation Platform: How to Squeeze More Work Out of Every Hour

With a marketing automation platform, your marketing team can get more out of every work day by automating mundane tasks and streamlining processes. Here’s how.

Spreadsheets vs. Databases: Which One Should You Be Using?

Spreadsheets vs. databases, what’s the difference anyway? One’s great for many use cases, while the other is best for managing tons of data.

Project Tracking: How Project Managers Keep Things From Falling Apart

Project tracking is how project managers ensure that their project doesn’t go off the rails. Here’s how it’s done — and what to watch out for.

A person climbing a wall, representing ad-hoc reporting.

Ad-Hoc Reporting: For When You Need a Report Right Now

Ad-hoc reporting happens whenever someone needs a report outside of a project’s regular schedule. Here’s how you can get it right.

A vending machine, representing the marketing dashboard.

The Marketing Dashboard: What It Is and How To Make Your Own

With a marketing dashboard, you can bring all your data in one place, giving everyone the ability to make better decisions. Here’s what your dashboard absolutely needs.

A woman putting cash into an atm, representing business process automation.

Get More From Every Workflow With Business Process Automation

With business process automation, you can use software to eliminate manual work, improve quality assurance, and a whole lot more. Here’s how it works.

How to Copy an Excel Sheet Quickly (2 Methods)

Need to get your data out of your Excel spreadsheet? Here are two ways you can copy a spreadsheet within a workbook, between workbooks, and even across different tools.