As one of the earliest Agile-based project management tools, Jira was quickly adopted by development teams the world over. Today, it’s hard to imagine a developer who hasn’t, at some point, spent some time working in Jira. It’s nearly universal within the field.
Outside of it? It’s almost universally misunderstood. Non-devs are often intimidated by Jira, which can make it tough when they need to be involved in a development project. But Unito allows them to stay in the tools they’re used to, from A(sana) to Z(endesk), while still providing feedback or other contributions required for the deliverable.
It also allows development teams to sync with other work management tools for their own purposes. This can be used to organize development projects more visually, create overview boards of work in progress, or provide more access to upper management.