Logos for HubSpot, Unito, and Google Sheets, representing a template that automates sales reporting.
Template: Automated Google Sheets Sales Pipeline with HubSpot Data
Logos for HubSpot, Unito, and Google Sheets, representing a template that automates sales reporting.

Template: Automated Google Sheets Sales Pipeline with HubSpot Data

HubSpot is one of the most popular CRM platforms on the market, and it’s the go-to platform for tons of sales teams. But while it’s a robust, easy-to-use platform, sometimes you need that HubSpot sales data in a report or a spreadsheet everyone can get access to. For many teams, that’s not possible unless someone copies and pastes data manually from one tool to the other or spends hours cleaning up CSV exports from HubSpot to make that data useful in their spreadsheets.

But these aren’t your only options. Unito’s integration for HubSpot and Google Sheets allows you to automatically export HubSpot data to your spreadsheets while keeping everything in sync. That means anything your sales, support, or marketing teams do in HubSpot is reflected in Google Sheets. That’s great for reporting, visibility, and collaboration.

With this free template built by Unito, you’ll have a ready-made spreadsheet built specifically for this.

How the template works

A screenshot of Unito's HubSpot sales pipeline template for Google Sheets.

Step 1: Click USE TEMPLATE in the corner to create your own copy

Step 2: Sign up for a 14-day trial with Unito 

In order to keep data in sync between HubSpot and Google Sheets, you will need a Unito account. Head to https://unito.io/ to create an account.

Step 3: Build a flow with HubSpot and Google Sheets

We’ve included steps below to walk you through the process. We recommend you follow the field mappings shown below.

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Step-by-step instructions for setting a Unito flow

This template is pre-formatted to turn HubSpot data into a powerful sales pipeline and reporting tool built right into a spreadsheet. But it works best when you use Unito to feed that data into Google Sheets automatically.

Step 1: Connect HubSpot and Google Sheets to Unito and pick your blocks of work

A screenshot of the work block connection screen in Unito.

Step 2: Set flow direction to one-way, from HubSpot to Google Sheets

This will automatically create new rows in Google Sheets any time a new work item (a task, deal, or ticket) is created in HubSpot. You can also set this to two-way if you want new Google Sheets rows to create new HubSpot work items.

A screenshot of a flow direction screen in Unito.
Lauren Lang director of content at Uplevel. A quote reads: "“We designed a marketing dashboard that offers a different perspective on attribution and conversion data. It’s about understanding overall content performance through the tools your team uses: HubSpot or Salesforce – the CRM.”

Step 3: Build your rules

With rules you can filter out HubSpot work items you don’t want in your Google Sheets report. You could choose to exclude all HubSpot tickets of a certain priority, for example.

A screenshot of the rules screen in Unito.

Step 4: Map your fields

If you only want data to sync from HubSpot to Google Sheets, set all your fields to one-way updates. If you want to be able to make changes to HubSpot from Google Sheets, set them up for two-way updates.

A screenshot of the field mapping screen in Unito.

Step 5: Launch!

After mapping your fields, you’re good to go! Now just sit back and watch as HubSpot work items are automatically synced to your report in Sheets.

Ready to start?

Spend less time on data entry and more on selling

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