An illustration of two people sitting in a classroom setting, representing the Buy vs Build guide.
Guide: Build or Buy? Integration Acquisition 101
An illustration of two people sitting in a classroom setting, representing the Buy vs Build guide.

Guide: Build or Buy? Integration Acquisition 101

In Unito’s Build or Buy: Integration Acquisition 101, you’ll discover:

  • When building or buying an integration makes the most sense.
  • The real Total Cost of Ownership when building an integration.
  • How to decide which kind of integration you should buy.
  • How to pick both options and still pay less.

An interview with Simon Wahl

Our team spoke with Simon Wahl, VP Marketing at Flinks, on when it makes sense to build your integration internally, or buy an integration from a third-party.

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When it’s time to integrate the tools your teams depend on every day, which platform do you trust more? The one you buy off the shelf? Or the one you build, no matter how long it takes to get ready?

You might already have an answer in mind, but have you really considered how easy your choice will be to deploy?

In Unito’s guide, Build vs. Buy: Integration Acquisition 101, you’ll find out which approach best suits your needs.

What’s next after build or buy?

Our team interviewed nearly two dozen senior executives from organizations including LinkedIn, Salesforce, Meta, HubSpot, and many more. Get their insights, advice, and best practices on how to align departments on shared business goals in our free eBook.

Cover page for a Unito eBook titled: Aligning the CMO and CIO - How to solve competing goals through collaboration.
It includes a title and photo: foreward by Lekha Doshi, VP GTM Operations, LinkedIn
6 additional photos include senior executives from various organizations.
The image also includes logos for LinkedIn, Meta, Okta, HubSpot, Salesforce, Phenom, Dataiku, PRA Group, Knak, and Flinks.