Alison Robins

Alison Robins is a seasoned B2B content marketing manager with expertise in all things workplace and teams. Having worked in the employee engagement business for 5 years, she has a knack for writing about team productivity, performance, collaboration, technology and the ever-changing landscape that is the future of work.
A Meta logo on a blue background, representing a Facebook Insights report.

How to Leverage Facebook Insight Reports for Better Customer Engagement

Facebook Insights is full of data you can use to gauge the effectiveness of your marketing campaigns. Here’s how you can use that data to build detailed reports for your team.

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How to Leverage Facebook Ads Reports for Better Customer Engagement

Facebook Ads are a powerful way to get your campaigns seen, and they have built-in reporting features marketers need. Here’s how it works.

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25 Google Sheets Templates for Everything from Project Management to Budgeting

With these Google Sheets templates, you can turn your spreadsheets into project management tools, budgeting platforms, and more. Here’s how.

An illustration of a person building a report, representing a post about making a marketing plan.

How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration with a logo for Workato, representing a blog post about competitors.

9 of the Best Workato Competitors

If Workato’s not the platform for you, there are a ton of competitors you can try, including Unito,, Outfunnel, and more.

An illustration of widgets linking to an Airtable logo, representing Airtable extensions.

11 of the Best Airtable Extensions on the Market

Airtable extensions allow you to get even more out of this flexible tool. Here are 11 of the best and what they can do for you.

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Notion vs. Confluence: Which Tool Does Your Team Need?

Both Notion and Confluence are powerful all-in-one tools. So which one should your team be using? Let’s find out.

An illustration of a magnifying glass over computer files, representing master data management.

How Master Data Management Can Streamline Operations for All Teams

Master data management means having a single source of truth from which data flows to other platforms. Here’s why that’s important.

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7 Project Management Templates for Running Stellar Projects

A project management template is best-suited to a dedicated project management tool, but they’re great for spreadsheets and Word, too. Here are 7 of the best.

An illustration of a hand writing on a stack of documents, representing a project charter.

What Is a Project Charter? (And 6 Templates)

The project charter is the blueprint for what you’re going to get done and how you’ll be doing it. Here’s how you can create your own.

An illustration of a person holding a magnifying glass looking at speech bubbles representing lean project management.

What is Lean Project Management?

Lean project management means hitting your project’s goals while stripping out inefficient processes and other wasteful practices. Here’s how project managers can do it.