The 9 Best Alternatives to Supermetrics
When you’re trying to get data to where it needs to go, you generally have two options. You can either copy and paste everything over manually or use a platform like Supermetrics.
But is Supermetrics the best solution for your workflows? Or should you go for an alternative?
Let’s find out.
What is Supermetrics?
Supermetrics allows users to automatically pull marketing data from a source like Google Ads to a destination like Google Sheets, and update that data at regular intervals. Supermetrics has an excellent selection of connectors, so there’s a good chance connectors will be available for your existing tools.
The no-code browser extension is simple to install and easy to set up. Updates are done either daily or weekly, with hourly updates available through their sales team. Once connected to your data and destination, Supermetrics will automatically generate reports as scheduled.
Pricing varies depending on the destination you’re using, and most of their pricing is only available through their sales team, with only pricing for Looker Studio, Sheets, and Excel available on the website.
Supermetrics also offers an AI Marketing Intelligence Cloud which leverages these data connectors to provide insights based on your data. If you’re looking for marketing intelligence as well as reporting automation, Supermetrics might be your one-stop shop.
If you’re looking solely for data integration between your marketing software and a database or analytics software, Supermetrics has a lot of good features and options. However, the limit of daily or weekly update speed does confine Supermetrics to a strictly reporting role. Pricing grows rapidly if your specific tools are not included in the basic plans, making this less ideal for small businesses.
Here are some alternatives for Supermetrics that can help streamline and automate your marketing data reporting, no matter your use case or budget.
Unito
Unito is an agile and adaptable solution for integrations of any kind, not just marketing data reporting. The two-way sync Unito provides is unique on this list, allowing for data to be updated and synced from either side of the connector if you choose, a powerful tool in many use cases. It also provides a 15-minute sync time on the least expensive plan, up to live sync at the top two tiers, much faster than Supermetrics even at their fastest rate.
Unito doesn’t only sync spreadsheets or marketing reporting tools. It integrates with project management platforms, CRMs, calendar tools, and more, all with the same simple, no-code interface. Sometimes this means it may take a little more time to establish your sync at first — but that setup time is much less than similar tools.
Two Minute Reports
Two Minute Reports offers a respectable list of integrations for data sources, but only Looker Studio and Sheets for the destination. That’s its only weakness though, because Two Minute Reports makes a strong case for itself with plans starting at 8$/month, live updates, dashboards, and analytics, in addition to reporting. This is likely the best entry-level option on this list despite its limited destinations. Its robust roadmap means that even if it doesn’t fit your use case right now, it may very soon.
Reportei
Reportei cuts out the second software in the source and destination model we’ve seen until now, and acts as a dashboard for your data. These dashboards are fully customizable, but Reportei also has pre-made templates for out-of-the-box functionality, letting you start quickly and iterate as needed. Reportei generates smart reports with the help of AI, as well as tracking events, activity, and milestones on a unified timeline, meaning you can see and track activity from all your data sources in one place. With accessible pricing, the only drawback is the limited selection of integrations.
Raven Tools
Raven Tools is a suite of analytics resources for marketers. It offers an add-on that brings these tools into Looker Studio as well as standalone software, both of which connect to your digital marketing sources for easier analysis. Raven Tools includes tools for SEO monitoring and competitor research on top of reporting. Visual reporting prioritizes graphing or charting data, meaning no fumbling with spreadsheets. They also feature white-label options and competitive pricing, which makes this a great option for agencies that want to build reports for clients.
Because there are two products under a similar name, when checking for compatibility with your data sources, be clear on whether you’re evaluating Raven Tools for Looker Studio or the standalone software, since there are differences between the two.
Raven Tools might have more features than you need if all you want is consolidated reporting for your marketing data. However, if you’re looking for a comprehensive suite of tools to streamline nearly every aspect of marketing, Raven Tools is an excellent way to get everything in one place.
Funnel.io
Funnel is a heavyweight in this software category. Plans scale from a free starter plan to a completely custom plan at the enterprise level. They boast integrations for 230+ marketing apps and up to 12 destinations, making this one of the most comprehensive options on this list. Custom destinations are also available by request for enterprise and business plans. There are no data volume or row limits, instead their plans are measured by their own “Flex Points” token system, which is based on the number of connections and destinations you use. These points are a bit confusing at first, but ultimately streamline the scalability of the plans and add agility by being adjustable on the fly.
Google Analytics and Analytics 360
Google offers two versions of its Analytics software: Analytics and Analytics 360. Between the two there are options for every business scale from individuals to enterprises. Analytics features automation, reporting, and an ad workspace, as well as data collection, management, and visualization. As expected, it’s designed to integrate with Google’s ecosystem so it’s already naturally suited to exporting data to reports in spreadsheets. It doesn’t integrate natively with as many tools as a dedicated integration solution, however.
DigiXport
DigiXport gives you bulk reporting and monitoring as an add-on, meant to be combined with your existing tools, not replace them. Out of the box they have integrations for major data sources, but that list may leave some users a little underwhelmed. To combat this, they offer the option to add your own custom API, which makes this option a little more technical than the others on this list, but in the right hands that means more customizability for the user. The excellent pricing for this tool ($20/month for premium) makes taking your APIs into your own hands an extremely appealing option.
Emplifi Social Marketing Cloud
Emplifi is an all-in-one platform that covers not just analytics, but content, publishing, insights, and more. That means that alongside the usual internal analysis and reporting, you get a publishing pipeline with a streamlined workflow. AI-powered alerts and content optimization keep users on top of their content. Designed for larger-scale data and activities, Emplifi is definitely an upmarket software with the price to match.
Bunker DB Analytics
Bunker DB Analytics is a platform with all the features you need to report on marketing activities and sets itself apart by including some powerful specialized tools. On top of tracking and monitoring paid, owned, and social media it has specific tools for tracking ROI for paid marketing. Its versus feature lets you compare two different data sets with ease, making it easy to let the data drive your decisions. Bunker has a higher price point of entry than the more affordable options on this list, but its specific tools give it a nice advantage over its competitors.
Managing multiple sources of data can be a sluggish and overwhelming drain on both time and energy. The solutions on this list alleviate that burden, automate data consolidation, and let you and your team focus on what really matters: analysis. Whether you’re a small agency or an enterprise, there’s something for every use case.