The Unito Blog: Your Go-to Resource for Better Collaboration

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How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration of a person with a magnet, attracting other people, representing marketing qualified leads.

What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

Logos for Unito and Coefficient, representing a blog post comparing the two.

Coefficient vs. Unito

Coefficient and Unito are two popular platforms for pushing data in and out of your spreadsheets. Which one should you pick?

Logos for Unito and Supermetrics, representing a blog post comparing the two.

Supermetrics vs. Unito

Both Supermetrics and Unito are popular options for moving data from across your organization to your spreadsheets. But which one’s best for your team?

Logos for Google Analytics and Google Search Console, representing a blog post comparing both tools.

Google Search Console vs. Google Analytics: What’s the Difference?

Google Search Console and Google Analytics are just two tools in your arsenal for optimizing your website’s performance. But when should you them?

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How To Use Native Integrations (And When To Use Something Else)

Native integrations are offered in many of the tools you use. They’re usually easy to set up and use. Here’s how they work.

Logos for Confluence and Jira, representing a blog post comparing them.

Confluence vs. Jira: Which Tool Do You Need (And When?)

Jira and Confluence are both popular with software development teams. But while they might seem interchangeable at first, they serve very different purposes.

Logos for Pipedrive vs. Trello, representing a blog article comparing them.

Pipedrive vs. Trello: What Tool Should You Be Using in 2024?

Pipedrive and Trello are two of the most popular tools for project management and tracking sales goals. So which one should you pick?

A Beginner’s Guide to Google Ads

Google Ads is a powerful tool for running marketing campaigns. Here’s your guide to getting started with this platform.

An illustration representing conversions in Google Ads.

How To Set up Conversion Tracking in Google Ads

With Google Ads, you can track conversions to gauge the success of your marketing campaigns. Here’s how it’s done.

Logos for Salesforce and Google Sheets, representing a template used to sync data between them with Unito.

Template: Automated Google Sheets Sales Pipeline with Salesforce Data

With Unito, you can automatically report on sales data with a spreadsheet without any copying and pasting. Here’s a template that’ll make that easier.