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Logos for Outlook and Excel, representing a guide to export outlook calendar events to Excel.

How to Export Outlook Calendar Events to Microsoft Excel (2 Methods)

Need to get your Outlook events into a spreadsheet? Here are two ways you can do that without spending your time doing mind-numbing manual work.

An illustration of a cloud with lines leading to an envelope, a text message bubble, and a bar graph, representing data integration tools.

The 10 Best Data Integration Tools for Agile Organizations

A data integration tool centralizes data from multiple sources so everyone can make better decisions. Here are some of the best, and why Unito might be the best choice.

An illustration of a person building a report, representing a post about making a marketing plan.

How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration of a person with a magnet, attracting other people, representing marketing qualified leads.

What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

Logos for Unito and Supermetrics, representing a blog post comparing the two.

Supermetrics vs. Unito

Both Supermetrics and Unito are popular options for moving data from across your organization to your spreadsheets. But which one’s best for your team?

Logos for Google Analytics and Google Search Console, representing a blog post comparing both tools.

Google Search Console vs. Google Analytics: What’s the Difference?

Google Search Console and Google Analytics are just two tools in your arsenal for optimizing your website’s performance. But when should you them?

Logos for Confluence and Jira, representing a blog post comparing them.

Confluence vs. Jira: Which Tool Do You Need (And When?)

Jira and Confluence are both popular with software development teams. But while they might seem interchangeable at first, they serve very different purposes.

Logos for Pipedrive vs. Trello, representing a blog article comparing them.

Pipedrive vs. Trello: What Tool Should You Be Using in 2025?

Pipedrive and Trello are two of the most popular tools for project management and tracking sales goals. So which one should you pick?

A Beginner’s Guide to Google Ads

Google Ads is a powerful tool for running marketing campaigns. Here’s your guide to getting started with this platform.

An illustration representing conversions in Google Ads.

How To Set up Conversion Tracking in Google Ads

With Google Ads, you can track conversions to gauge the success of your marketing campaigns. Here’s how it’s done.

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Google Ads Reporting: The Trick for Better Marketing ROI

Google Ads is an incredibly powerful marketing channel, but you need accurate reporting to get the best return on your investment. Here’s how.