Unito Two-Way Sync

HubSpot and Jira Integration: Deep, Bidirectional Sync

Bidirectional sync across every field, status, and relationship between HubSpot and Jira. No code required. Enterprise-ready security and performance.

  • 4.5 on G2
  • SOC 2 Type 2

How teams connect HubSpot and Jira

Pick the setup closest to yours. Each one works with any native or custom Jira work item type.

  • Tickets
    Items sync both ways between HubSpot and Jira
    Bugs

    Escalate customer-reported bugs to engineering

    When a ticket is found in HubSpot, create a matching bug in Jira and keep them in sync.

    Status, comments and priority sync both ways, so account teams update customers from the HubSpot ticket without asking engineering where the Jira bug stands.

  • Tickets
    Items sync both ways between HubSpot and Jira
    Stories

    Turn customer feature requests into backlog items

    When a ticket is found in HubSpot, create a matching story in Jira and keep them in sync.

    Status, description and priority stay in sync, so account teams can tell customers from HubSpot when engineering picks up the Jira story they asked for.

  • Deals
    Items sync both ways between HubSpot and Jira
    Epics

    Kick off delivery work when deals close

    When a deal is found in HubSpot, create a matching epic in Jira and keep them in sync.

    Each line item on the deal becomes a story under the epic, and description and attachments sync both ways, so engineering builds what sales sold.

See every field HubSpot and Jira support

Trusted by Fortune 500 companies and global brands

Set up your HubSpot–Jira sync in simple steps

Connect your tools, choose what to sync, and launch your flow. No engineering required.

1

Connect your tools

2

Define how data flows

Set flow conditions
3

Set flow conditions

Review how fields map across tools
4

Review how fields map across tools

Watch HubSpot and Jira sync both ways

This 4-minute demo builds a sync between two tools from scratch: pick what to sync, map the fields, then watch a change in one tool land in the other. Your fields will differ. The steps won't.

Demo video:
HubSpot and Jira 2-Way Sync

Everything Unito syncs between HubSpot and Jira

Choose which tool creates new items and which way each field syncs, so HubSpot tickets can create Jira bugs while status, comments and priority update both ways. Set rules on field values to decide which tickets and bugs sync.

HubSpot

Supported object types

  • Contacts
  • Companies
  • Deals
  • Leads
  • Tasks
  • Tickets
  • Products
  • Line items
  • Quotes
  • Orders
  • Invoices
  • Fees
  • Taxes
  • Discounts
  • Carts
  • Services
  • Listings
  • Courses
  • Subscriptions
  • Activities (notes, calls, meetings, emails)
  • Projects
  • Notes
  • Threads & Comments
  • Attachments
  • All native and custom objects

Also syncs

  • Threads & Comments
  • Attachments
  • Hierarchies
  • Rich text

Supported fields

Two-way

  • Text
  • Number
  • Rich text
  • Drop downs (single and multi-select)
  • Date
  • Date and time
  • URL
  • User
  • Linked records (Associations)

Jira

Supported object types

  • Tasks
  • Sub-tasks
  • Epics
  • Stories
  • Bugs
  • + All native & custom work item types

Also syncs

  • Comments
  • Attachments
  • Subtasks
  • Dependencies
  • Hierarchies
  • Rich text

Supported fields

Two-way

  • Summary
  • Description
  • Issue status
  • Assignee
  • Priority
  • Due date
  • Start date
  • Issue type
  • Label
  • Affected version
  • Blocking
  • Comment
  • Component
  • Environment
  • Epic
  • Fix version
  • Resolution
  • Security level
  • Sprint
  • Story point estimate
  • Subtask
  • Attachment
  • Is blocked by

One-way (read only)

  • Reporter
  • Time spent
  • Project
  • Sprint start date
  • Issue key
  • Original estimate
  • Remaining estimate
  • Sprint end date
  • Created at
  • Issue ID
  • Link to issue
  • Updated at

Real-time data sync with full control, no coding required

Custom sync rules

Use intuitive rules (conditions or filters) to determine exactly what data to sync, such as ticket priority, deal stage, Jira issue type, sprint, and more.

Deep field configurability

Configure your data flow field by field. Map any native or custom fields — including HubSpot custom properties and Jira custom fields — and define flow direction for each, with item matching to prevent duplicates.

Full relationship support

Sync hierarchies and lookup fields across tools, keeping linked tickets, deals, Jira issues, epics, and stories fully intact across HubSpot and Jira.

Historical data sync

Sync historical records from any point in time, across even the largest datasets. Unito is purpose-built for enterprise-scale alignment across all your tools.

Comment & attachment support

Sync comments and attachments across HubSpot and Jira so customer-facing teams and engineering always have full context, wherever they work.

Live data transformation

Transform data in real time with transformers to combine fields, convert HTML to text, extract values, or apply custom string logic through JSON settings.

Enterprise-grade sync without the enterprise-grade complexity

Customer data lives in HubSpot. Engineering work lives in Jira. Connecting them usually means custom middleware or an iPaaS that requires dedicated engineering to deploy. Unito bridges both with no-code sync either team can manage.

Abstracted complexity

Connect HubSpot and Jira with an intuitive, out-of-the-box solution that allows for full configurability of your integration. No custom logic, scripting, or engineering-led setup required.
Abstracted complexity

Lower total cost of ownership

Most iPaaS tools drive up cost with long rollouts and heavy upkeep. Unito lowers TCO with fast time to value, and no specialized headcount to maintain or scale integrations.
Lower total cost of ownership

Scalability and resilience

Maintain real-time data consistency across datasets of any size. Unito's auto-scaling, intelligent API throttling and automatic recovery ensure uptime even during peak loads and tool downtimes.
Scalability and resilience
Abstracted complexity
Lower total cost of ownership
Scalability and resilience

Enterprise-grade control and reliability

Unito is designed to meet the highest standards of security and performance.

AICPA SOC 2 for Service Organizations

SOC 2 Type 2 certified

GDPR and California Consumer Privacy Act compliance

GDPR and CCPA compliant

  • SSO
  • Secure from end to end
  • Access controls and flow permissions
  • Centralized monitoring tools
  • No data stored by Unito

See how you can sync HubSpot and Jira with Unito

Book time with an integration expert who can help solve your specific workflow integration challenges.

What to expect

  • A 15-30 min call to assess your workflow and integration needs
  • A solutions overview of Unito’s sync platform
  • Hands-on help to get started and support your evaluation

Frequently asked questions about HubSpot and Jira

How do I set up the HubSpot + Jira integration?

Unito keeps HubSpot deals, tickets and tasks in bidirectional sync with Jira tasks, epics and stories, built in a no-code flow. For the full walkthrough, see our HubSpot + Jira setup guide.

Does syncing HubSpot with Jira require custom API work?

No. Unito connects HubSpot and Jira through a no-code interface. You map fields visually without writing API calls or scripts.

Can HubSpot deals sync to Jira in addition to tickets?

Yes. Both HubSpot deals and tickets can sync with Jira issues. Each uses a separate flow with its own field mapping and filters.

Does this work with Jira Data Center, or only Jira Cloud?

Unito supports Jira Data Center and Jira Server as well as Jira Cloud. Your self-hosted instance must be reachable over HTTPS, either through a firewall port, a reverse proxy or an on-premise agent. Note that self-hosted Jira is a premium integration on Enterprise plans.

Is this true bidirectional sync or one-way automation?

Bidirectional. Deal stage, ticket priority, task status and Jira issue status sync two-way, and you set flow direction and per-field direction separately. Sync speed depends on webhook support, and not every plan includes live syncing.

Do custom fields map between HubSpot and Jira, and in which direction?

Yes. HubSpot custom fields (number, dropdown, date, text and more) map to Jira custom fields by type, and most can fall back to a text field. Each mapping is one-way or two-way on its own, though some fields are forced one-way by tool limits.

Can I sync only some HubSpot records, and can one flow cover several Jira projects?

Yes to filtering: rules limit a flow to items matching tags, assignees, statuses or custom field values, and every condition must match. A flow covers one Jira project by default; syncing several projects in one flow needs Unito sales.

Do comments and attachments sync between HubSpot and Jira?

Yes. Comments and attachments sync between HubSpot and Jira. For most connectors only new comments carry over, not edits to earlier ones. Synced comments post under the flow builder’s account by default, with the original commenter’s name shown in the comment.

About HubSpot

HubSpot is a customer platform that combines CRM, marketing automation, sales tools, and customer service in one connected system. Teams use it to manage the full customer lifecycle from first touch through retention.

Learn more about Unito's HubSpot integrations ↗

About Jira

Jira is a configurable project and issue tracking platform that allows agile teams to plan, oversee, and manage workflows efficiently. Streamline task management with sophisticated customization capabilities via the Atlassian platform.

Learn more about Unito's Jira integrations ↗
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