Sync anything between Azure DevOps and HubSpot
Bidirectional sync covering fields, hierarchies, comments, and dependencies.
Azure DevOps
Supported work item types
Supported field types
HubSpot
Supported object types
Supported field types
Trusted by Fortune 500 companies and global brands
Real-time data sync with full control, no coding required
Set up your Azure DevOps–HubSpot sync in simple steps
Connect your tools, choose what to sync, and launch your flow. No engineering required.
Connect your tools
Define how data flows
Set flow conditions
Review how fields map across tools
See how teams succeed with Unito
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"Unito’s flexibility and support were critical. They didn’t just provide a tool; they became a partner in solving our workflow challenges."
$595k
saved annually
21k
tasks synced monthly
7.9k
hours saved annually
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"Absolutely love the two-way sync. It allows our pipeline to run seamlessly from Sales to Engineering, while ensuring everyone is on the same page in Salesforce and Jira."
$312k
saved annually
2600
hours saved
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"Unito grants more visibility to executives and projects managers. Syncing Jira and Wrike provided more clarity in our reporting and enables collaboration between teams."
$291k
saved annually
3328
hours saved
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"We saved more than 40 hours a week after syncing Asana and Jira through Unito. Our engagement with the C-suite was far, far better than expected. "
$218k
saved annually
2236
hours saved
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"Unito isn’t just a nice-to-have—it’s a necessity once you realize how much time and effort it saves."
8.5
weeks IT time saved/year
30-40
ServiceNow licenses saved
9.79x
ROI
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"Unito allows us to use the right project management and development tools so our teams can do their work without changing how they work."
$98k
saved annually
1040
hours saved
Enterprise-grade sync without the complexity
Enterprise-grade customer-to-engineering sync usually arrives with weeks of services hours. Unito brings the same reliability between Azure DevOps and HubSpot with self-serve setup and field-level configurability.
Abstracted complexity
Lower total cost of ownership
Scalability and resilience
Enterprise-grade control and reliability
Unito is designed to meet the highest standards of security and performance.
SOC 2 Type 2 certified
GDPR and CCPA compliant
- SSO
- Secure from end to end
- Access controls and flow permissions
- Centralized monitoring tools
- No data stored by Unito
Turn HubSpot company and deal signals into engineering work
A "Required Features" property fills up on a top-tier deal. CS logs the same bug across three companies. Today the PM copy-pastes that into Azure DevOps and rebuilds the company context. Unito keeps both tools linked so the signal flows with the work.
Promote HubSpot tickets and deals to Azure DevOps work items
A flagged HubSpot ticket creates a linked Azure DevOps user story with priority, deal stage, and company name. Status, iteration, and resolution flow back to HubSpot for CS.
Carry company context with every work item
Company name, deal amount, and account owner map to Azure DevOps custom fields on the work item. Engineers see the revenue context without leaving the work item view.
Roll up engineering progress into the company record
State changes, iteration assignments, and discussion comments sync back to the HubSpot ticket or deal. CS and sales see what shipped without an Azure DevOps seat.
See how you can sync Azure DevOps and HubSpot with Unito
Book time with an integration expert who can help solve your specific workflow integration challenges.
What to expect
- A 15-30 min call to assess your workflow and integration needs
- A solutions overview of Unito’s sync platform
- Hands-on help to get started and support your evaluation
About Azure DevOps
Azure DevOps is Microsoft's end-to-end developer platform, offering tools for planning, developing, delivering, and operating software. It supports Agile, Scrum, and CMMI processes with built-in boards, pipelines, repos, and test plans.
Learn more about Unito's Azure DevOps integrations ↗About HubSpot
HubSpot is a customer platform that combines CRM, marketing automation, sales tools, and customer service in one connected system. Teams use it to manage the full customer lifecycle from first touch through retention.
Learn more about Unito's HubSpot integrations ↗Popular Tool Pairings
Frequently asked questions about Azure DevOps and HubSpot
Unito keeps HubSpot deals and Azure DevOps work items in bidirectional sync. For the full setup walkthrough, see our Azure DevOps + HubSpot integration guide.
Yes. A flow rule turns a flagged HubSpot ticket into a linked Azure DevOps user story or task. Priority, description, and company map to fields. Status flows back when engineering updates.
Yes. Map HubSpot custom properties to Azure DevOps custom fields one-to-one or with transformers when types differ. Direction is set per field, so deal stage flows in while iteration flows back.
Yes. CS works in HubSpot. Engineering works in Azure DevOps. Unito keeps the linked records in step so neither team needs cross-tool seats to see what the other is doing.
Bidirectional. Work item title, description, state and assignee sync two-way, as do HubSpot ticket priority, task status and deal stage. Flow direction and field direction are set separately, so even a one-way flow can update fields both ways.
Only a HubSpot Super Admin can connect HubSpot to Unito and build flows for tasks, tickets or deals. No developer or coding is needed: setup is point-and-click.