Trusted by Fortune 500 companies and global brands
Real-time data sync with full control, no coding required
See how teams succeed with Unito
Enterprise-grade sync without the complexity
Unlike iPaaS tools, Unito handles data workflows between Productboard and ServiceNow at any scale — with easy-to-use rules, intuitive field mapping, and deep configurability for cross-team collaboration between Support and Product teams.
Abstracted complexity
Lower total cost of ownership
Scalability and resilience
in sync
in sync
Enterprise-grade control and reliability
Unito is designed to meet the highest standards of security and performance.
SOC 2 Type 2 certified
GDPR and CCPA compliant
- SSO
- End-to-end encryption
- Access controls and flow permissions
- Centralized monitoring tools
- No data stored by Unito
Turn ServiceNow incidents into Productboard signal
When a ServiceNow incident, case, or change request points to a recurring product gap, escalate it into Productboard as a feature or note. Updates flow both ways, so Product sees real customer pain and Support sees what's being built.
Schedule your free demoEscalate without leaving ServiceNow
Rules decide which incidents and cases warrant a product response. Qualifying tickets create matching Productboard features or notes automatically, so nothing gets re-keyed by hand.
Keep Support and Product in lockstep
Status, comments, and field changes sync two-way between ServiceNow tickets and Productboard items, so both teams always see the latest.
Map fields your way
Define field by field how ServiceNow incidents and change requests map to Productboard features and notes, including custom fields, with control over flow direction for every attribute.
See how to sync Productboard and ServiceNow with Unito
Book a demo and see how your own sync rules decide exactly what moves between ServiceNow and Productboard, real-time and two-way, no code required.
What to expect
- A 15-30 min call to assess your workflow and integration needs
- A solutions overview of Unito’s sync platform
- Hands-on help to get started and support your evaluation
About ProductBoard
Productboard is a product management platform that helps teams understand customer needs, prioritize what to build, and align everyone around the roadmap. Product teams use it to centralize feedback, define features, and share plans across the organization.
Learn more about Unito's ProductBoard integrations ↗About ServiceNow
ServiceNow functions as a digital help desk for organizations that want cloud-based solutions for IT, HR, customer service, and other departmental needs.
Learn more about Unito's ServiceNow integrations ↗Frequently asked questions about ProductBoard and ServiceNow
Yes. With rule-based criteria, a qualifying ServiceNow incident or case can automatically create a matching Productboard feature or note. The two stay connected and updates sync two-way in real time.
Yes. Unito syncs comments between ServiceNow and Productboard, and you control private versus public visibility so internal notes stay internal while shared context reaches both teams.
Yes. Unito maps native and custom fields between the two tools and supports custom fields through their APIs, with control over flow direction for each field you map.
Whoever sets it up. Unito is no-code, so Support or Product owners build and adjust the sync between ServiceNow and Productboard through rules and field mapping, with no engineering required.