The Unito Blog: Your Go-to Resource for Better Collaboration

Unito eBook on 6 risks to marketing and IT, featuring expert insights from marketing and IT leaders at Meta, Okta, HubSpot, Salesforce, Dataiku, and PRA Group, with a foreword by Lekha Doshi, VP GTM Operations, LinkedIn.

eBook: 6 Risks Facing Marketing and IT in 2024

In this eBook, you’ll find interviews with 15 senior executives from marketing and IT backgrounds on how to align teams on shared business goals.

How to Use IMPORTRANGE in Google Sheets

When you have a ton of spreadsheets, you’ll need ways to consolidate your data. That’s where the IMPORTRANGE formula comes in. Here’s how.

Airtable logos, representing the Airtable alternatives blog post.

The Top 6 Alternatives to Airtable

Want a flexible spreadsheet tool that isn’t Airtable? Here’s our breakdown of the best alternatives to this popular tool, including Google Sheets, Notion, and more.

The 10 Best Excel Add-ins To Get More Out of Your Spreadsheet

If you love your Excel spreadsheets, you also know they can do more. Here’s our list of the best Excel add-ins for all roles.

Logos for HubSpot, Unito, and Google Sheets, representing a template that automates sales reporting.

Template: Automated Google Sheets Sales Pipeline with HubSpot Data

With Unito, you can automatically report on sales data with a spreadsheet without any copying and pasting. Here’s a template that’ll make that easier.

Logos for Outlook and Excel, representing a guide to export outlook calendar events to Excel.

How to Export Outlook Calendar Events to Microsoft Excel (2 Methods)

Need to get your Outlook events into a spreadsheet? Here are two ways you can do that without spending your time doing mind-numbing manual work.

An illustration of a cloud with lines leading to an envelope, a text message bubble, and a bar graph, representing data integration tools.

The 10 Best Data Integration Tools for Agile Organizations

A data integration tool centralizes data from multiple sources so everyone can make better decisions. Here are some of the best, and why Unito might be the best choice.

An illustration of a person building a report, representing a post about making a marketing plan.

How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration of a person with a magnet, attracting other people, representing marketing qualified leads.

What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

Logos for Unito and Coefficient, representing a blog post comparing the two.

Coefficient vs. Unito

Coefficient and Unito are two popular platforms for pushing data in and out of your spreadsheets. Which one should you pick?

Logos for Unito and Supermetrics, representing a blog post comparing the two.

Supermetrics vs. Unito

Both Supermetrics and Unito are popular options for moving data from across your organization to your spreadsheets. But which one’s best for your team?