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A cat with a dog's shadow, representing the single source of truth.

It’s Time To Say Goodbye to the Single Source of Truth

Is a single source of truth possible? Maybe. Is it worth the effort? Probably not. So what should you be doing instead? Let’s dive in.

A cloud dispensing various shapes to two people, representing two-way sync.

Two-Way Sync is the Future of Work: Here’s Why

The integration landscape is full of different tools trying to do essentially the same thing: streamline workflows and smash tool silos. Here’s our take on why two-way sync is your best option (and always will be).

Featured image displaying the logos of Jira and Asana in Unito's guide to setting up a simple Two-Way Sync

How to Quickly Sync Jira Issues and Asana Tasks with 2-way Updates

In this walkthrough, you’ll learn how to sync Jira issues and Asana tasks with automated 2-way updates.

How to Connect monday.com and Asana with Automated 2-Way Sync

Here’s how to keep teams in sync between monday.com and Asana with Unito’s no-code 2-way integration.

Maximize ROI: Essential Facebook Advertising Strategies to Deploy in 2024

From ad formats to copywriting, audience analysis and tactics, here’s your guide to essential Facebook advertising strategies in 2024

Unito eBook on 6 risks to marketing and IT, featuring expert insights from marketing and IT leaders at Meta, Okta, HubSpot, Salesforce, Dataiku, and PRA Group, with a foreword by Lekha Doshi, VP GTM Operations, LinkedIn.

eBook: 6 Risks Facing Marketing and IT in 2024

In this eBook, you’ll find interviews with 15 senior executives from marketing and IT backgrounds on how to align teams on shared business goals.

An illustration of a person building a report, representing a post about making a marketing plan.

How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration of a person with a magnet, attracting other people, representing marketing qualified leads.

What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

Project Deliverables: What They Are and How to Scope Them

As a project manager, you’re probably used to throwing around the term deliverables on a daily basis. But do you and your team really understand what they are or how to craft them?

A woman writing on a clipboard representing the project proposal blog post

What Is A Project Proposal? (And How To Write One)

Have a great idea for a project, but it needs to go through a few stakeholders first? That’s when you need a project proposal. Here’s how you can write your own.

An illustration of two people sitting in a classroom setting, representing the Buy vs Build guide.

Guide: Build or Buy? Integration Acquisition 101

In this guide from Unito, you’ll learn how to pick between integrations you can just deploy pre-built or the ones you build yourself.