Sales and Marketing

Your organization needs revenue to keep growing. That’s where your sales and marketing teams come in. Help them grow the bottom line with these tips and tricks.

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The 5 Best Salesforce Data Migration Tools

Migrating data to and from Salesforce can be a massive challenge, unless you use the right tools. Here are your five best options.

Logos for HubSpot and Smartsheet, representing a guide to integrating these tools.

How to Set up a HubSpot-Smartsheet Integration (3 Methods)

What’s the best way to integrate HubSpot and Smartsheet? Find out in this guide from Unito covering the three most popular options.

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What is CRM Integration? (And Why You Need It)

CRM software is at the center of your sales, marketing, and customer success efforts. Here’s why integrating this is essential.

Salesforce vs. ServiceNow: Collaborate Without Compromise

Here’s a comparison between Salesforce and ServiceNow for enterprise businesses.

Logos for Asana and Salesforce, representing an Asana-Salesforce integration.

Asana-Salesforce Integration: Built-In or Unito?

Both Asana and Unito offer an Asana-Salesforce integration. But which one should you choose? Get the full guide here.

Logos for Jira and Salesforce, representing a guide to Unito's integration.

How to Build a Jira to Salesforce Integration With Unito

In most organizations, collaboration between teams in Salesforce and developers in Jira is only possible through a ton of emails and copying and pasting data back and forth. When a deal depends on development work […]

A cover for the Unito ebook 15 Ways to Integrate Salesforce in Real-Time

15 Ways to Integrate Salesforce in Real-Time (Ebook)

Working efficiently in Salesforce is essential for growing your organization’s bottom line. But when that work needs to happen between Salesforce and other tools, efficiency suffers. In this ebook, you’ll see how the right integration can completely transform 15 Salesforce workflows.

Logos for ServiceNow and Salesforce, representing a post about setting up a ServiceNow-Salesforce integration.

How to Set Up a ServiceNow-Salesforce Integration (2 Methods)

ServiceNow and Salesforce are widely used in enterprise-sized organizations, but need an integration to work together. Here are some options.

Salesforce Case Management – Best Practices from A Service Cloud Consultant

Urgency is the name of the game when it comes to Salesforce case management in Service Cloud. The initial response time to a customer’s problem is the most crucial factor, often making the difference between […]

CRM and Pipeline Management for Content Marketers: Measuring Success with Lauren Lang

How does content marketing impact an organization’s success? How should content marketers think about CRM and pipeline management? These questions are hotly debated across channels where marketers gather to discuss strategies and tactics for helping […]

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Ultimate Guide to Salesforce Opportunities

Salesforce Opportunities allow sales teams to track potential deals until they turn into successful sales. Here’s how.