Mailchimp is a marketing automation platform and email marketing service used by 12 million businesses. With this tool, marketers can send automated newsletters, manage audiences, and improve marketing efforts in all kinds of channels.
But like with many other tools, it can be tough to get make the work you do in Mailchimp visible on other platforms. For instance, getting the results of a newsletter campaign into your work hub of choice will involve a ton of manual work. Unless you have the right integration.
With Unito, you get access to the deepest two-way integrations for your tool stack. That now includes Mailchimp.
Sync Mailchimp contacts with work items from 29 other tools
Few tools play nice with each other, and that can make workflows that cross tool boundaries grind to a halt. Everyone loses time checking multiple tools for the right updates, and someone somewhere needs to spend hours copying and pasting information from one place to another. Many tools — like Mailchimp — have a number of built-in integrations. But these integrations usually support very specific use cases, and they rarely sync data in both directions.
With Unito’s integration for Mailchimp, you can sync contacts to other tools in your stack, like Salesforce, Pipedrive, Notion, Google Sheets, and more. Build a dedicated customer database in your spreadsheet tool of choice, populate work management tools with customer information, and bring visibility to high-priority contacts. All with Unito.
Because Unito syncs data back and forth by default, you always know you have the most up-to-date information without constantly switching tools.
You can find a list of all supported fields and other features in our Help Center.
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Essential features for Unito’s Mailchimp integration
Field mapping customization
Unito flows use field mappings to translate data from one tool to another. Similar fields are automatically mapped to each other, but you can also tailor your flows to your use case by customizing field mappings.
Here are just a few ways you can do that:
- Deleting mappings: Be deleting a mapping, you can keep some information from getting synced or re-map a field that’s already been mapped.
- Changing flow direction: Most fields will have changes synced back and forth by default. But in some cases, you’ll want some fields — like comments — to only go from one tool to another.
- Creating new mappings: Missing a field mapping? Or maybe you’re building a flow with a tool that’s full of custom fields? You can add new mappings in just a few clicks. One common use case for this is populating the description footer of a task in one tool with information from another.
While field mappings tell your data where it needs to go, rules allow you to automate certain actions. Unito rules are often used to filter out information and control exactly how much is synced between tools. Here’s how Unito users like you are using rules in their workflows:
- Giving visibility to customers: SMG Bahamas, a construction and millwork company, uses rules to pull high-level information from multiple Trello boards and sync it to customer boards. That way, customers can see a summary of how a job is going without all the nitty-gritty details going on behind the scenes. The rules come into play when project managers add a specific tag to their Trello cards.
- Dispatching development work: The Taproom, an agency that builds Shopify solutions, uses Basecamp to manage agency work and Trello for development work. With rules, Basecamp to-dos specific to developers can get synced to the software team’s Trello boards so they can see their work without the noise.
- Keeping multiple departments in the know: ALPCO Recycling, which manages residential, commercial, and industrial recycling jobs, uses Trello to handle every part of that work. They use Trello’s labels to categorize jobs and to identify the ones that reach the follow-up stage. Unito’s rules make sure that adding one of these labels sends each Trello card to the right board.
Top tool combinations
Mailchimp and a database tool
Build a single, enriched customer database and leverage your favorite database tool’s reporting, sorting, and filtering features. Here are some of the top database integrations you can pair with Mailchimp:
Mailchimp and a work hub
Some teams can go through a whole workday without leaving Mailchimp, but that’s not the case for all teams. Sync Mailchimp contacts to your work hub to drive collaboration, improve dispatching, and more. Here are some of the top work hub integrations you can pair with Mailchimp:
Mailchimp and other tools
Does your sales team need to collaborate with developers? Maybe an important deal depends on the updates from a version control tool? Whatever your use case, Unito has an integration for you:
Ready to optimize your Mailchimp workflows?
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