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Unito eBook on 6 risks to marketing and IT, featuring expert insights from marketing and IT leaders at Meta, Okta, HubSpot, Salesforce, Dataiku, and PRA Group, with a foreword by Lekha Doshi, VP GTM Operations, LinkedIn.

eBook: 6 Risks Facing Marketing and IT in 2024

In this eBook, you’ll find interviews with 15 senior executives from marketing and IT backgrounds on how to align teams on shared business goals.

An illustration of a person building a report, representing a post about making a marketing plan.

How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

An illustration of a person with a magnet, attracting other people, representing marketing qualified leads.

What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

Project Deliverables: What They Are and How to Scope Them

As a project manager, you’re probably used to throwing around the term deliverables on a daily basis. But do you and your team really understand what they are or how to craft them?

A woman writing on a clipboard representing the project proposal blog post

What Is A Project Proposal? (And How To Write One)

Have a great idea for a project, but it needs to go through a few stakeholders first? That’s when you need a project proposal. Here’s how you can write your own.

An illustration of two people sitting in a classroom setting, representing the Buy vs Build guide.

Guide: Build or Buy? Integration Acquisition 101

In this guide from Unito, you’ll learn how to pick between integrations you can just deploy pre-built or the ones you build yourself.

A Simplified Guide to Segments in Google Analytics 4

Here’s a simple, scannable guide to setting up your segments in GA4 with tips and insights from Google’s own experts.

An illustration of a document and a pencil, representing a project brief.

How to Create a Project Brief (With a Template)

No good project can start without a brief. Here’s your guide to writing a project brief that’ll get your work approved and keep it headed in the right direction.

Marketing Data Analytics for Reporting: The Essentials

Mastering marketing data analytics for reporting will put you in the best position to optimize campaign performance, tracking and SEO.

The Best Apps and Tools for Marketing Reporting in 2024

Browse our list of popular marketing apps for analytics, SEO, PPC, as well as CRM tools. We’ll dissect their pros, cons, and best use cases to guide you in making informed decisions for your marketing needs.

3 Reasons Why Your Team Needs Asynchronous Communication

A chat or messaging tool can be a great asset to your team…or a curse. Here’s how you can make sure it’s the former.