Use case: Project Management

How Netalico Works with Clients in Asana, Basecamp, Trello, and More

Netalico

Industry

Internet Publishing

Location

Morrisville, North Carolina

Employees

10

Use case

Project Management

Netalico CTO Mark Lewis

Mark Lewis

Founder at Netalico

"Unito saves us time we can use to pay attention to what really matters: solving our customers’ ecommerce challenges."

Find out how Mark Lewis, Founder of Netalico Commerce, created a seamless experience for BigCommerce, Magento, and Shopify e-commerce merchants with Trello, Asana, and Basecamp.

The problem

When Netalico Founder Mark Lewis needed to prioritize his team’s projects for any given week, he relied on two methods. First, he would check each client’s Trello, Basecamp, or Asana accounts for updates, and then review his team’s internal shared inbox management system. Any updates would then have to be manually copied over to Netalico’s internal Asana projects. While Asana’s multi-home feature is great for collaborating within one organization or workspace, it’s not as useful when you need to hop into another.

 “There was a huge loss of time looking for updates, copying them back to our system, or simply having to sort through hundreds of emails. Having too many sources of communication created additional confusion. Everyone had to remember whether they said something in Slack, email, or a task manager.”

Mark Lewis, Founder, Netalico

The solution

Recognizing a need to work more efficiently and stop important updates from falling through the cracks, Mark discovered Unito and used it to automate the flow of information. He connected Netalico’s Asana projects with his clients’ platforms through a series of one-way workflows. In Mark’s case, they chose one-way integrations so that only tasks created in his clients’ tools would appear in Netalico’s Asana projects, and not the other way around. It was important that not all changes made internally wound up in a client’s project. 

Now, Mark’s team uses a Netalico account in a given client’s tool of choice to share updates, which are then reflected in Asana along with any comments or changes made by the client. Netalico made use of Unito’s flexible range of rules and field mappings to ensure that only crucial updates would sync with their workflow. 

“Since the sync is one-way, we can discuss things internally while keeping the customer’s boards clean of noise. There’s no need to be constantly checking for updates, and we don’t need to figure out if there have been any changes without us noticing.”

The results

The biggest difference for the Netalico team was the amount of time saved. Crucial updates were synced automatically without anyone having to switch tools or check long email threads.  Since modern agencies use so many tools to get things done, it’s easy for a crucial bit of information to get lost in one channel without ever getting to its recipient. For Mark Lewis and the team at Netalico, not having to copy and paste information across tools for every single client means their clients get more for their money. That’s good for business and good for everyone involved.

“Unito saves us time we can use to pay attention to what really matters; solving our customers’ e-commerce challenges.”

Wanna see how it’s done?

Follow our guide to build your own 2-way workflow between Trello and Asana with Unito.

About Netalico

Netalico is a boutique Ecommerce agency that specializes in providing manageable web marketing solutions to small and medium businesses. They work with a host of BigCommerce merchants to help them get the most out of their online stores with smart, scalable code; data-driven, conversion-focused services; and support.