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An illustration of a person with a magnet, attracting other people, representing marketing qualified leads.

What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

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Coefficient vs. Unito

Coefficient and Unito are two popular platforms for pushing data in and out of your spreadsheets. Which one should you pick?

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Supermetrics vs. Unito

Both Supermetrics and Unito are popular options for moving data from across your organization to your spreadsheets. But which one’s best for your team?

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Google Search Console vs. Google Analytics: What’s the Difference?

Google Search Console and Google Analytics are just two tools in your arsenal for optimizing your website’s performance. But when should you them?

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How To Use Native Integrations (And When To Use Something Else)

Native integrations are offered in many of the tools you use. They’re usually easy to set up and use. Here’s how they work.

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Confluence vs. Jira: Which Tool Do You Need (And When?)

Jira and Confluence are both popular with software development teams. But while they might seem interchangeable at first, they serve very different purposes.

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Pipedrive vs. Trello: What Tool Should You Be Using in 2024?

Pipedrive and Trello are two of the most popular tools for project management and tracking sales goals. So which one should you pick?

A Beginner’s Guide to Google Ads

Google Ads is a powerful tool for running marketing campaigns. Here’s your guide to getting started with this platform.

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How To Set up Conversion Tracking in Google Ads

With Google Ads, you can track conversions to gauge the success of your marketing campaigns. Here’s how it’s done.

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Template: Automated Google Sheets Sales Pipeline with Salesforce Data

With Unito, you can automatically report on sales data with a spreadsheet without any copying and pasting. Here’s a template that’ll make that easier.

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Google Ads Reporting: The Trick for Better Marketing ROI

Google Ads is an incredibly powerful marketing channel, but you need accurate reporting to get the best return on your investment. Here’s how.