[Project Name] Brief
Goal: What are you trying to achieve?
How are we going to accomplish this?
Summarize your strategy in a few, actionable steps. Who’s going to be involved at each stage?
What is the need being solved?
Are you planning to shore up your blog content? Improve your conversion rate? What are you trying to achieve?
Metrics to measure outcome
How are you going to show that this initiative was successful? Increased page views on your website? Increased sign-up rate? Lower churn-rate?
Dependency (if any) from other teams
Which teams are helping you with this initiative? Mention them here, and include the name of someone from that team.
What is the output?
What is the end result of this initiative? A piece of content? A new kind of training?