Marketing

Marketing for people who are all about CAC, LTV, and TOFU-MOFU-BOFU.

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Free Template: Automated Google Ads Performance Report for Google Sheets

Get your Google Ads data into a dedicated, dynamic report with this Google Sheets template. It gets even better with Unito.

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The 9 Best Marketing Calendar Templates

Marketers often have to track multiple marketing campaigns, tons of marketing channels, and initiatives with lots of dependencies.

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How To Create a Stellar Marketing Plan

A marketing plan is an essential part of ensuring any marketing campaign’s success. Here’s a step-by-step guide to creating yours.

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What Is a Marketing Qualified Lead (Or MQL)?

A marketing qualified lead is a potential customer who has interacted with some of your marketing activities but hasn’t yet shown an interest in buying your product or service.

Marketing Data Analytics for Reporting: The Essentials

Mastering marketing data analytics for reporting will put you in the best position to optimize campaign performance, tracking and SEO.

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The Best Examples of Marketing Reports and KPIs in 2023

Marketing reporting lets marketing teams use data to make better decisions, focus on the right initiatives, and get more results.

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How To Create a Content Calendar in Google Sheets (With 5 Free Templates)

Google Sheets is a flexible platform that everyone has access to, making it a great option for building a content calendar. Here’s how you can do that (with a template to get you started).

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The 10 Best AI Marketing Tools for Teams That Need To Do More With Less

The best AI marketing tools can help your team save tons of time on creating content, prowling social media, and more. Here are some of the best.

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What is AI Marketing (And How to Get it Right)

AI marketing can cover a range of marketing tasks, from content strategy to SEO and running digital ads. Here’s what else it can do for you.

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10 Essential Marketing Metrics Every Marketer Should Know

If acronyms like ROI, CAC, and LTV sound more like government institutions than marketing metrics, than this is the blog post for you.

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The Marketing Automation Platform: How to Squeeze More Work Out of Every Hour

With a marketing automation platform, your marketing team can get more out of every work day by automating mundane tasks and streamlining processes. Here’s how.